Aerospace and Electronic Systems Magazine May 2018 - 88

Artificial Intelligence and Deep Learning in a World of Persuasive Business Models
chines and machines. It is possible that the human bond or relation
to business models will vanish and be taken over by machines.
This evolution will heavily influence the ability of humans and
machines to "sense" each other, "relate" to each other, and "communicate" with each other. It is possible that the human's ability
to sense as it is today will change, or in some cases even vanish.
However, it is probable that new sensing abilities will evolve and
be learned by the human.
BMI will also be challenged in the future as the world may be
dominated by persuasive business model ecosystems and persuasive business models that move rapidly, adapting to and changing
business reality. In a future paper, we will further investigate the
impact of COmmunications Navigation Sensing SErvices (CONASENSE) on the exponential growth of the disruptive technologies
discussed in this article.

REFERENCES
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Figure 9.

Business model ecosystem interrelated business
model interaction archetypes.

This article also describes the current relationships between the
humans, machines, business models, and business model ecosystems embedded with advanced technologies. Some of these
embedded technologies may be disruptive sensors and persuasive technologies that will be increasingly integrated into more
advanced business models. Persuasive business models can operate in the physical, digital, and virtual layers of BMI and within
business model ecosystems. Through these pathways, they will
create completely new agendas for communication between humans, machines, and businesses in all their myriad combinations.
Everything points to great change coming rapidly to the bonds between humans, between humans and machines, and between ma-

88

[10]
[11]

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[14]

IEEE A&E SYSTEMS MAGAZINE

Amit, R., and Zott, C. Creating value through BMI. Sloan Management Review, Vol. 53, 3 (2012), 41-49.
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Martin, A., et al. Open BMI in health care sector. Journal of Multi BMI
and Technology, River Publishers, (2012), 23-52.

MAY - JUNE 2018


http://www.conansence.org

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