American Society of Regional Anesthesia and Pain Medicine May 2018 - 11

A Primer for Setting Up Your Professional Twitter Account
WHY YOU SHOULD BE ON TWITTER
A common misconception is that social
media is all about what someone ate for
breakfast or other noneducational celebrity
narratives. Twitter, as with other social
media platforms, can be personalized to
curate the vast amount of content available
to feature a user's primary interests, such
as anesthesiology research and clinical
practice. Beyond creating an online
community of followers who share recent
publications, scientific news, and practice
Edward R. Mariano, MD, MAS
Kellie M. Jaremko, MD, PhD
Jon Hagedorn, MD
guidelines, active engagement on Twitter
Department of Anesthesiology,
Department of Anesthesia, Critical
Department of Anesthesiology
can promote dissemination of personal
Perioperative and Pain Medicine
Care and Pain Medicine
Baylor College of Medicine
research interests or publications and
Stanford University
Massachusetts General Hospital
Houston, Texas
networking with potential collaborators
School of Medicine
Boston, Massachusetts
@jonhagedornmd
and mentors across vast distances. Avid
Stanford, California
@neuro_kellie
anesthesiologist tweeters have published
@emarianomd
articles on the benefits of academic
social media use,1-3 and a recent ASRA blog post presents good
following each individual user account. This tool can help you keep
reasons to use Twitter, including but not limited to those listed in
up-to-date on multiple topics concurrently. For example, to browse
Figure 1. Perhaps you're already convinced, but learning a new
new papers and posts in pediatric anesthesiology and critical care
social media platform is understandably daunting. This article will
medicine, you can create two lists: one with mainly user accounts
help demystify and provide practical advice on creating and using a (including journals and professional societies) sharing an interest in
professional Twitter account.
pediatric anesthesiology and a separate list of critical care medicine
accounts. Notifications can be set to alert you to new content, and a
CURATING TWITTER CONTENT
real-time breakdown of your lists is located on your profile.
The content presented on users' news feeds is dictated by whom
they follow. Following other Twitter users with public accounts is a
HASHTAGS AND HOW TO USE THEM
straightforward process. Find another Twitter account by selecting
Hashtags, indicated by letters following the pound symbol ("#" and
the search magnifying glass
no spaces), are used to
icon and typing in a name.
link topics, conversations
Another method to find other
like Twitter chats (eg,
users is by searching for
#AnesJC), or events such
common interests, current
as scientific meetings
events, or any specific topic.
(eg, #ASRAWorld18).
After following another user,
Major sporting events and
the user's tweets will show
breaking news often have
up on your Twitter news feed.
hashtags created, but
Owners of private accounts
anyone can make a hashtag
must approve each follow
on any topic. Multiple
request first. You can follow
hashtags can be placed in
as many accounts as you want, and you are not obligated to keep
a tweet, but don't overpopulate your tweets with too many hashtags.
following. If the tweets are no longer of interest, you may simply
The search bar can be used to search for hashtags that describe
unfollow the account. The account holder will not be alerted to your a topic or event. Results can be sorted by most popular or most
change of interest.
recent, allowing users to follow the conversation in real time. This is
especially useful during scientific meetings or live chats on Twitter.
Another way to filter content and user accounts that show up on
your Twitter feed is via lists. Any user can create lists, which are
ACTIVE IS BETTER THAN PASSIVE
often grouped by topic. Lists can be made private or public. A public
You are not required to tweet. Passive reading and following of
list allows any Twitter user interested in these topics to access
users is a worthwhile way to use Twitter to keep up with topics
it. Following a list enables you to track its recent activity without
that are important to you. However, we think that active tweeting

"Twitter can promote dissemination
of personal research interests or
publications and networking with
potential collaborators and mentors
across vast distances."

American Society of Regional Anesthesia and Pain Medicine
2018

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Table of Contents for the Digital Edition of American Society of Regional Anesthesia and Pain Medicine May 2018

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http://www.brightcopy.net/allen/asra/18-04
http://www.brightcopy.net/allen/asra/18-3
http://www.brightcopy.net/allen/asra/18-2
http://www.brightcopy.net/allen/asra/18-1
http://www.brightcopy.net/allen/asra/17-4
http://www.brightcopy.net/allen/asra/17-3
http://www.brightcopy.net/allen/asra/17-2
http://www.brightcopy.net/allen/asra/17-1
http://www.brightcopy.net/allen/asra/16-4
http://www.brightcopy.net/allen/asra/16-3
http://www.brightcopy.net/allen/asra/16-2
http://www.brightcopy.net/allen/asra/16-1
http://www.brightcopy.net/allen/asra/15-4
http://www.brightcopy.net/allen/asra/15-3
https://www.nxtbook.com/allen/asra/15-2
https://www.nxtbook.com/allen/asra/15-1
https://www.nxtbookmedia.com