American Society of Regional Anesthesia and Pain Medicine May 2018 - 12
Figure 1: Benefits of social media for physicians and researchers.
and permanent. Tweets may be deleted, but there is no way to
know who or how many saw a post before it was removed.
Discussing recently published articles with experts in the field from
around the world and discovering additional resources that would
otherwise have been missed are serious perks of engaging in
Twitter. Finding new mentors or collaborators is certainly possible,
given the ease of connection and ability to explore a content range
as narrow or broad as desired.
HOW TO BRING PEOPLE INTO THE CONVERSATION
You can engage other Twitter users, or "mention" them to provide
credit in a quote or paper, by including their twitter handle (eg,
@Neuro_Kellie) in your tweet. Similarly, you may reply to a tweet by
clicking on the speech bubble just below the tweet on the left side.
Anyone mentioned in that tweet will be included in your reply and
receive a notification.
Twitter also allows users to add pictures to tweets. Infographics
and visual abstracts can be powerful tools for users to highlight key
points in a research article or presentation. Multiple journals have
incorporated these methods to increase social media shares and page
views. Dr Andrew Ibrahim, creative director for Annals of Surgery,
created a step-by-step instruction manual for visual abstract creation
that is freely available online. With an ever-increasing amount of data
and complexity surrounding medicine and research, visual tools may
promote interest, comprehension, and implementation.
To draw more attention to a tweet, a user can tag up to 10 other
users per picture. This will give those accounts a notification about
the tweet, which may generate engagement and lead to more
page views and shares when applicable. Tagging can also be used
with infographics and visual abstracts to give credit to graphic
designers, article authors, journals, or professional societies.
ACTIVITIES TO LAUNCH YOUR PROFESSIONAL ACCOUNT
Two of the most rewarding and visible ways of engaging
professionally on Twitter are Twitter chats and live tweeting at a
scientific meeting or conference.
is more fulfilling and potentially beneficial to your career. It goes
without saying that professionalism is paramount, and no patient
information or official medical advice should be tweeted. The
debate on how much personal, nonmedical-related content should
be shared is complex and ultimately a personal decision. Some
users opt for multiple accounts: one anonymous or private, and
one public and professional. Others engage differently according to
the social media platform (eg, Facebook or Instagram for personal,
Twitter for professional).3 Regardless of approach, you should
consider all social media posts and tweets as public, searchable,
12
Twitter chats can be organized by anyone but require a designated
hashtag, meeting time, specified duration, and publicity to make
them successful. During the chats, a moderator will tweet one
question at a time while using the chat hashtag along with the
numbered question or topic (eg, Q1 or T1). Twitter chats are public,
so anyone can contribute to the conversation. A great introduction
to Twitter chats for anesthesiologists new to Twitter is #AnesJC, the
Twitter journal club started by Duke Anesthesiology.2 For a list of
active Twitter chats in the health care field, visit Symplur.
Tweeting a meeting is the same concept as a Twitter chat but
spread out over time and more free-form. Hashtags for medical
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