Avionics News November 2013 - 59

ing and blogging coach, and author
of "Platform: Get Noticed in a Noisy
World." It provides visibility so your
audience can find you. It harnesses
virtual word of mouth from social
media to amplify your voice, and it
helps create conversations between
you and your market.
PLATFORM KIT
This is about discovering and fostering the pieces of your platform that
work best for you. You have plenty
of possibilities, too. These seven are
among the most popular.
1. Socialize your expertise.
By some measures, your expertise gets scored by the size of your
social-media following - the number
of customers, potential customers,
media and others who view your site,
subscribe to your newsletter, follow
you, friend you and forward your
posts. You build those numbers by
becoming a steady source of information that readers find useful enough
to pass along.
Write blogs, Facebook posts and
tweets that describe case studies,
answer common questions, and provide links to explanations and analysis that your target market wants but
might struggle to find on their own.
Create to serve, to make the process
of working with an avionics shop
easier, and to guide prospective customers through their solution-finding
process.
In time, compile your most popular
posts into downloadable, giveaway
white papers or how-to guides on
your website. If you're particularly ambitious, self-publish them as
ebooks, which puts you into one of
the largest "search engines" online,
the Amazon.com catalog.

2. Write articles.
A byline underscores your knowledge and skill when it's in a print or
online publication read by your target
market. Inquire within to learn the
details and requirements of pitching,
and consider both timely topics and
those that have some "evergreen"
quality that will still be relevant when
they're found later in online archives.
Don't focus only on big-name
national print publications, particularly when your customers come
mostly from your local area. Regional
aviation publications, flying club
newsletters, and even airport blogs
and flight-school publications need

articles, too. And each will be read by
people better positioned to do business with you. Help them by linking
to your social media.
Finally, consider writing basic,
evergreen how-to content for
online content sites like eHow.com
or eZineArticles.com; they won't
pay, but they'll be found by search
engines, and they'll provide a link to
your company website or blog.
3. Comment online.
A variety of sites, including
LinkedIn Answers, Twitter, Quora,
Continued on following page

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Sep 15, 2008 avionics news

*

november

2013

59


http://www.eHow.com http://www.eZineArticles.com http://www.georgetowninstruments.com http://www.Amazon.com

Avionics News November 2013

Table of Contents for the Digital Edition of Avionics News November 2013

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Mid-Continent's New True Blue Power
Member Profile
Counting Beans
Avionics News Through the Years
Aviation Aces
AEAviators
A Conversation With...
Member Profile
The Team Effort Behind TSSA
Audio Panels in the 21st Century
Business Basics
Jeppesen Makes Headlines at AirVenture
What's New
Marketplace Classifieds
Avionics News November 2013 - Intro
Avionics News November 2013 - Cover1
Avionics News November 2013 - Cover2
Avionics News November 2013 - 1
Avionics News November 2013 - 2
Avionics News November 2013 - 3
Avionics News November 2013 - Point of Communication
Avionics News November 2013 - 5
Avionics News November 2013 - AEA Now
Avionics News November 2013 - 7
Avionics News November 2013 - 8
Avionics News November 2013 - 9
Avionics News November 2013 - 10
Avionics News November 2013 - 11
Avionics News November 2013 - 12
Avionics News November 2013 - 13
Avionics News November 2013 - The View From Washington
Avionics News November 2013 - 15
Avionics News November 2013 - International News and Regulatory Updates
Avionics News November 2013 - 17
Avionics News November 2013 - 18
Avionics News November 2013 - 19
Avionics News November 2013 - Mid-Continent's New True Blue Power
Avionics News November 2013 - 21
Avionics News November 2013 - 22
Avionics News November 2013 - 23
Avionics News November 2013 - Member Profile
Avionics News November 2013 - 25
Avionics News November 2013 - 26
Avionics News November 2013 - 27
Avionics News November 2013 - Counting Beans
Avionics News November 2013 - 29
Avionics News November 2013 - 30
Avionics News November 2013 - 31
Avionics News November 2013 - 32
Avionics News November 2013 - 33
Avionics News November 2013 - Avionics News Through the Years
Avionics News November 2013 - 35
Avionics News November 2013 - Aviation Aces
Avionics News November 2013 - 37
Avionics News November 2013 - 38
Avionics News November 2013 - 39
Avionics News November 2013 - AEAviators
Avionics News November 2013 - 41
Avionics News November 2013 - A Conversation With...
Avionics News November 2013 - 43
Avionics News November 2013 - Member Profile
Avionics News November 2013 - 45
Avionics News November 2013 - 46
Avionics News November 2013 - 47
Avionics News November 2013 - The Team Effort Behind TSSA
Avionics News November 2013 - 49
Avionics News November 2013 - 50
Avionics News November 2013 - 51
Avionics News November 2013 - 52
Avionics News November 2013 - 53
Avionics News November 2013 - Audio Panels in the 21st Century
Avionics News November 2013 - 55
Avionics News November 2013 - 56
Avionics News November 2013 - 57
Avionics News November 2013 - Business Basics
Avionics News November 2013 - 59
Avionics News November 2013 - 60
Avionics News November 2013 - 61
Avionics News November 2013 - Jeppesen Makes Headlines at AirVenture
Avionics News November 2013 - 63
Avionics News November 2013 - 64
Avionics News November 2013 - 65
Avionics News November 2013 - What's New
Avionics News November 2013 - 67
Avionics News November 2013 - 68
Avionics News November 2013 - 69
Avionics News November 2013 - Marketplace Classifieds
Avionics News November 2013 - 71
Avionics News November 2013 - 72
Avionics News November 2013 - Cover3
Avionics News November 2013 - Cover4
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