Avionics News November 2013 - 61

6. Teach online.
One of the most common phrases
in searches on YouTube and Google
is "how to." Providing video answers
to those queries that involve avionics potentially puts you at the top of
the results for prospective customers.
The better advice you give, according
to viewers, the higher you'll rank.
Start with common questions or
issues you hear from customers, and
provide concise answers of a minute or
two. Then post to YouTube. Later, create a company channel, and add such
things as employee interviews, product or service video brochures, special
event coverage, case studies, testimonials and facility/capability tours.
Then blow out complex topics into

free, dial-in teleconferences or webinars; both are relatively easy to set up
and customize with such services as
GoToMeetings or GoToWebinar, and
they can even be recorded and posted
online for visitors to find later.
7. Teach at trade shows.
From the biggest events hosted
by aviation groups to smaller venues
at weekend fly-ins - or even events
serving other industries - trade shows
offer a range of specialty education for
attendees. Someone needs to stand up
and teach, and being the person on stage
grants you very real authority if you
offer education, enthusiasm and insight.
Six to nine months prior to these
events, the hosts will announce calls

for proposals. And even if they don't, a
personal contact should get you access
to planners for guidelines. Competition
can be tough, so begin by pitching
multiple timely topics for seminars,
forums or presentations. Keep pitching
until you finally secure a spot. Again,
having a cache of online training videos
and webinars demonstrating your skills
serves as a digital resume that can attest
to your presenting skills.
By sharing your expertise and creating a platform that allows prospects
to find you, you turn your knowledge
into a valuable marketing message
they can use, share and act upon. In
time, you'll be an expert they will
endorse, even if you never leave the
comforts of home. q

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For over 40 years, VIVISUN
has brought natural beauty
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aoi-avionics-news-201311.indd 1

9/18/13 8:52 AM
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Avionics News November 2013

Table of Contents for the Digital Edition of Avionics News November 2013

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Mid-Continent's New True Blue Power
Member Profile
Counting Beans
Avionics News Through the Years
Aviation Aces
AEAviators
A Conversation With...
Member Profile
The Team Effort Behind TSSA
Audio Panels in the 21st Century
Business Basics
Jeppesen Makes Headlines at AirVenture
What's New
Marketplace Classifieds
Avionics News November 2013 - Intro
Avionics News November 2013 - Cover1
Avionics News November 2013 - Cover2
Avionics News November 2013 - 1
Avionics News November 2013 - 2
Avionics News November 2013 - 3
Avionics News November 2013 - Point of Communication
Avionics News November 2013 - 5
Avionics News November 2013 - AEA Now
Avionics News November 2013 - 7
Avionics News November 2013 - 8
Avionics News November 2013 - 9
Avionics News November 2013 - 10
Avionics News November 2013 - 11
Avionics News November 2013 - 12
Avionics News November 2013 - 13
Avionics News November 2013 - The View From Washington
Avionics News November 2013 - 15
Avionics News November 2013 - International News and Regulatory Updates
Avionics News November 2013 - 17
Avionics News November 2013 - 18
Avionics News November 2013 - 19
Avionics News November 2013 - Mid-Continent's New True Blue Power
Avionics News November 2013 - 21
Avionics News November 2013 - 22
Avionics News November 2013 - 23
Avionics News November 2013 - Member Profile
Avionics News November 2013 - 25
Avionics News November 2013 - 26
Avionics News November 2013 - 27
Avionics News November 2013 - Counting Beans
Avionics News November 2013 - 29
Avionics News November 2013 - 30
Avionics News November 2013 - 31
Avionics News November 2013 - 32
Avionics News November 2013 - 33
Avionics News November 2013 - Avionics News Through the Years
Avionics News November 2013 - 35
Avionics News November 2013 - Aviation Aces
Avionics News November 2013 - 37
Avionics News November 2013 - 38
Avionics News November 2013 - 39
Avionics News November 2013 - AEAviators
Avionics News November 2013 - 41
Avionics News November 2013 - A Conversation With...
Avionics News November 2013 - 43
Avionics News November 2013 - Member Profile
Avionics News November 2013 - 45
Avionics News November 2013 - 46
Avionics News November 2013 - 47
Avionics News November 2013 - The Team Effort Behind TSSA
Avionics News November 2013 - 49
Avionics News November 2013 - 50
Avionics News November 2013 - 51
Avionics News November 2013 - 52
Avionics News November 2013 - 53
Avionics News November 2013 - Audio Panels in the 21st Century
Avionics News November 2013 - 55
Avionics News November 2013 - 56
Avionics News November 2013 - 57
Avionics News November 2013 - Business Basics
Avionics News November 2013 - 59
Avionics News November 2013 - 60
Avionics News November 2013 - 61
Avionics News November 2013 - Jeppesen Makes Headlines at AirVenture
Avionics News November 2013 - 63
Avionics News November 2013 - 64
Avionics News November 2013 - 65
Avionics News November 2013 - What's New
Avionics News November 2013 - 67
Avionics News November 2013 - 68
Avionics News November 2013 - 69
Avionics News November 2013 - Marketplace Classifieds
Avionics News November 2013 - 71
Avionics News November 2013 - 72
Avionics News November 2013 - Cover3
Avionics News November 2013 - Cover4
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