Avionics News March 2013 - 80

BUSINESS BASICS

Continued from page 79

Fear rules business like this
because it’s sneaky.
“We actually aren’t afraid of the
thing we think we’re afraid of – so
I wasn’t actually afraid of being
rejected, of someone saying no,” she
said. Instead, we’re most often afraid
of feeling those emotions that come
with rejection. “Most of us have a
hard time tolerating uncomfortable,
unpleasant emotions, and we do everything we can to avoid that feeling.”
This drives us to do self-defeating
things. Fear of loss and the pain

of humiliation that comes with it
can lead you to take on clients you
know you shouldn’t. Too many of
these can make the strategy moot,
and you would end up with a business that looks nothing like what
you wanted. Likewise, fear can get
in the way of charging what you
feel is fair for a project or asking
for referrals.
The fear can lead to excuses and
procrastination. And public speaking? Well, it’s never helped attract
customers before, so why bother
talking to a group of airplane builders about designing a panel.
“The excuses let you off the

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80

avionics news

•

march

2013

hook,” Van Nest said. “You don’t
have to face doing the thing – or not
doing something – and you don’t
have to face the fact it could bring
up those fearful feelings in you.”
Not only could each of these
affect your shop’s bottom line,
they also can fill you with regret,
shattered self-confidence and even
anger and frustration. None of these
are feelings you want to bring to
work.
Fighting Fear
Van Nest suggested there are three
keys for firing your fear and reducing the trouble it can cause. The
first addresses the myth that there’s
something wrong with having this
emotion.
“Most people have some degree of
shame that they’re afraid,” she said.
“They think there’s something wrong
with them because they’re scared.”
But fear is a legitimate warning
sign. At its best, it keeps us from
running with scissors, touching hot
stoves, making public spectacles of
ourselves or running our businesses
into the ground haplessly.
In this sense, it’s normal – and
even helpful. “Being afraid is like
any other human emotion like being
sad, mad, disappointed or happy,”
she said. “If you’re not afraid, you’re
not playing a big enough game. You
should be afraid part of the time,
because it means you’re growing.”
Indeed, on the other side of fear
is usually opportunity, so if you’re
not allowing yourself to feel those
emotions, you’re probably staying
inside your box.
The second key comes from Van
Nest’s mentor, Rhonda Britten –
being fearless isn’t about not being
afraid; it’s about learning how to be


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Avionics News March 2013

Table of Contents for the Digital Edition of Avionics News March 2013

Point of Communication
AEA Now
The View from Washington
International News and Regulatory Updates
Android Devices and Software to EFBs, Tablets and Accessories
Member Profile
Testing Technology
Avionics News Through the Years
A Conversation With...
Member Profile
AEAviators
Minimal Panels
Before & After
Clear Skies Ahead
Aviation Aces
Legal Ease
Meat and Potatoes Avionics
Business Basics
Lines of Communication
What's New
Avionics News March 2013 - Intro
Avionics News March 2013 - Cover1
Avionics News March 2013 - Cover2
Avionics News March 2013 - 1
Avionics News March 2013 - 2
Avionics News March 2013 - 3
Avionics News March 2013 - Point of Communication
Avionics News March 2013 - 5
Avionics News March 2013 - AEA Now
Avionics News March 2013 - 7
Avionics News March 2013 - 8
Avionics News March 2013 - 9
Avionics News March 2013 - 10
Avionics News March 2013 - 11
Avionics News March 2013 - 12
Avionics News March 2013 - 13
Avionics News March 2013 - The View from Washington
Avionics News March 2013 - 15
Avionics News March 2013 - International News and Regulatory Updates
Avionics News March 2013 - 17
Avionics News March 2013 - 18
Avionics News March 2013 - 19
Avionics News March 2013 - Android Devices and Software to EFBs, Tablets and Accessories
Avionics News March 2013 - 21
Avionics News March 2013 - 22
Avionics News March 2013 - 23
Avionics News March 2013 - 24
Avionics News March 2013 - 25
Avionics News March 2013 - Member Profile
Avionics News March 2013 - 27
Avionics News March 2013 - 28
Avionics News March 2013 - 29
Avionics News March 2013 - Testing Technology
Avionics News March 2013 - 31
Avionics News March 2013 - 32
Avionics News March 2013 - 33
Avionics News March 2013 - 34
Avionics News March 2013 - 35
Avionics News March 2013 - Avionics News Through the Years
Avionics News March 2013 - 37
Avionics News March 2013 - A Conversation With...
Avionics News March 2013 - 39
Avionics News March 2013 - Member Profile
Avionics News March 2013 - 41
Avionics News March 2013 - 42
Avionics News March 2013 - 43
Avionics News March 2013 - AEAviators
Avionics News March 2013 - 45
Avionics News March 2013 - 46
Avionics News March 2013 - 47
Avionics News March 2013 - Minimal Panels
Avionics News March 2013 - 49
Avionics News March 2013 - 50
Avionics News March 2013 - 51
Avionics News March 2013 - 52
Avionics News March 2013 - 53
Avionics News March 2013 - Before & After
Avionics News March 2013 - 55
Avionics News March 2013 - Clear Skies Ahead
Avionics News March 2013 - 57
Avionics News March 2013 - 58
Avionics News March 2013 - 59
Avionics News March 2013 - Aviation Aces
Avionics News March 2013 - 61
Avionics News March 2013 - 62
Avionics News March 2013 - 63
Avionics News March 2013 - Legal Ease
Avionics News March 2013 - 65
Avionics News March 2013 - 66
Avionics News March 2013 - 67
Avionics News March 2013 - 68
Avionics News March 2013 - 69
Avionics News March 2013 - Meat and Potatoes Avionics
Avionics News March 2013 - 71
Avionics News March 2013 - 72
Avionics News March 2013 - 73
Avionics News March 2013 - 74
Avionics News March 2013 - 75
Avionics News March 2013 - 76
Avionics News March 2013 - 77
Avionics News March 2013 - Business Basics
Avionics News March 2013 - 79
Avionics News March 2013 - 80
Avionics News March 2013 - 81
Avionics News March 2013 - Lines of Communication
Avionics News March 2013 - 83
Avionics News March 2013 - 84
Avionics News March 2013 - 85
Avionics News March 2013 - 86
Avionics News March 2013 - 87
Avionics News March 2013 - 88
Avionics News March 2013 - 89
Avionics News March 2013 - What's New
Avionics News March 2013 - 91
Avionics News March 2013 - 92
Avionics News March 2013 - 93
Avionics News March 2013 - 94
Avionics News March 2013 - 95
Avionics News March 2013 - 96
Avionics News March 2013 - Cover3
Avionics News March 2013 - Cover4
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