Avionics News May 2013 - 74

series

B Y

P A T R I C I A

L U E B K E

JIM JENSEN: CEO and Founder of Satcom Direct

S

Jim Jensen of Satcom Direct is
pictured with his dog, Silo.

74

avionics news

•

may

2013

trike up a conversation with Jim Jensen, Satcom Direct
CEO and founder, and you will soon hear him talk
about the customer experience. That’s his passion, his
focus and his driving force in building Satcom Direct.
Today, Satcom Direct has 112 employees with offices worldwide and provides approximately 90 percent of the business
aviation market with telephone and Internet services for crew
and passengers. Satcom Direct also provides satcom services for
various government and military branches. And all of this was
accomplished in just less than 20 years while technology continued to rapidly change.
Of course, it was a lot of hard work, but that’s something
Jensen learned as a boy growing up on a farm in Eau Claire, Wis.
When Jensen graduated from high school, he went to a technical
college in Kansas City, Mo., and earned his associate degree in
electronic technology. From there, he was hired by an established
avionics company in Cedar Rapids, Iowa, where he programmed
PC boards. While he was in Cedar Rapids, Jensen returned to
college and earned his bachelor’s degree in business.
In 1990, Jensen moved to Melbourne, Fla., for his job, where
he provided support as a systems engineer for the company’s
proprietary avionics systems and HF radios. He served as a
liaison between the engineers and customers, and a year later,
he was assigned to work on the satcom systems in aircraft. “At
the time, I didn’t even know what satcom meant,” Jensen said.
It was during this time that Jensen noticed a great market
potential.
“I realized the problems customers were having weren’t the customer’s fault, and it wasn’t the company’s fault,” he said. “The fault
was there was no single service provider. So I set out to provide a
global, seamless service to airplanes around the world.”



Avionics News May 2013

Table of Contents for the Digital Edition of Avionics News May 2013

Point of Communication
AEA now
The View from Washington
International News and Regulatory Updates
Beltway Briefing
Power Redundancy in the Age of Digital Cockpits
Member Profile
Capital Quest
Avionics News Through the Years
Equipping for International Operations
A Conversation With...
Member Profile
What is Australia Waiting For?
AEAviators
Going Global
Business Basics
The History of Avionics
Meet the AEA Board of Directors
A Real-Time Look at Airborne Weather Radar
Aviation Aces
Legal Ease
What's New
Marketplace Classifieds
Avionics News May 2013 - Intro
Avionics News May 2013 - Cover1
Avionics News May 2013 - Cover2
Avionics News May 2013 - 1
Avionics News May 2013 - 2
Avionics News May 2013 - 3
Avionics News May 2013 - Point of Communication
Avionics News May 2013 - 5
Avionics News May 2013 - AEA now
Avionics News May 2013 - 7
Avionics News May 2013 - 8
Avionics News May 2013 - 9
Avionics News May 2013 - 10
Avionics News May 2013 - 11
Avionics News May 2013 - 12
Avionics News May 2013 - 13
Avionics News May 2013 - The View from Washington
Avionics News May 2013 - 15
Avionics News May 2013 - International News and Regulatory Updates
Avionics News May 2013 - 17
Avionics News May 2013 - 18
Avionics News May 2013 - Beltway Briefing
Avionics News May 2013 - Power Redundancy in the Age of Digital Cockpits
Avionics News May 2013 - 21
Avionics News May 2013 - 22
Avionics News May 2013 - 23
Avionics News May 2013 - Member Profile
Avionics News May 2013 - 25
Avionics News May 2013 - 26
Avionics News May 2013 - 27
Avionics News May 2013 - Capital Quest
Avionics News May 2013 - 29
Avionics News May 2013 - 30
Avionics News May 2013 - 31
Avionics News May 2013 - Avionics News Through the Years
Avionics News May 2013 - 33
Avionics News May 2013 - Equipping for International Operations
Avionics News May 2013 - 35
Avionics News May 2013 - 36
Avionics News May 2013 - 37
Avionics News May 2013 - 38
Avionics News May 2013 - 39
Avionics News May 2013 - A Conversation With...
Avionics News May 2013 - 41
Avionics News May 2013 - Member Profile
Avionics News May 2013 - 43
Avionics News May 2013 - 44
Avionics News May 2013 - 45
Avionics News May 2013 - What is Australia Waiting For?
Avionics News May 2013 - 47
Avionics News May 2013 - 48
Avionics News May 2013 - 49
Avionics News May 2013 - AEAviators
Avionics News May 2013 - 51
Avionics News May 2013 - Going Global
Avionics News May 2013 - 53
Avionics News May 2013 - 54
Avionics News May 2013 - 55
Avionics News May 2013 - Business Basics
Avionics News May 2013 - 57
Avionics News May 2013 - 58
Avionics News May 2013 - 59
Avionics News May 2013 - The History of Avionics
Avionics News May 2013 - 61
Avionics News May 2013 - 62
Avionics News May 2013 - 63
Avionics News May 2013 - Meet the AEA Board of Directors
Avionics News May 2013 - 65
Avionics News May 2013 - 66
Avionics News May 2013 - 67
Avionics News May 2013 - A Real-Time Look at Airborne Weather Radar
Avionics News May 2013 - 69
Avionics News May 2013 - 70
Avionics News May 2013 - 71
Avionics News May 2013 - 72
Avionics News May 2013 - 73
Avionics News May 2013 - Aviation Aces
Avionics News May 2013 - 75
Avionics News May 2013 - Legal Ease
Avionics News May 2013 - 77
Avionics News May 2013 - What's New
Avionics News May 2013 - 79
Avionics News May 2013 - 80
Avionics News May 2013 - 81
Avionics News May 2013 - Marketplace Classifieds
Avionics News May 2013 - 83
Avionics News May 2013 - 84
Avionics News May 2013 - Cover3
Avionics News May 2013 - Cover4
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