Avionics News July 2013 - 56

AVIATION ACES

Continued from page 55

The first Lightspeed headset was launched at EAA
AirVenture in 1996, as Lightspeed Aviation. Schrader
described the headset as “the product of a couple of years
of moonlighting work.” Within a few years, Lightspeed
Aviation became a separate business under Schrader’s leadership.
Today, Lightspeed Aviation has designed and manufactured six separate platforms and evolved the Lightspeed
brand.
“When we started selling headsets, we wanted to be the
‘best headset for the money,’” Schrader said. “When Zulu
came out, we moved our brand to ‘best.’ We’ve broken
through some branding walls to get there, and it’s our customers who get most of the credit for that.”
As for his business philosophy, Schrader said, “We’re in
it for the long haul, not just to sell a product and collect the
money. Our mission statement is ‘to create lifetime advoAVIONICNEWS012

8/22/12

7:51 AM

cates of our products and our way of doing business.’”
He continues to drive innovation both on the product side
and how Lightspeed does business. “We want to consistently
lead the market at every level of business excellence,” he said.
Along the way, Schrader is learning to fly. He admitted he
wasn’t bit with the flying bug, but rather, he is learning to fly
so he can understand his customers better. And it’s an effort
that commands a lot of his attention.
“I’ve spent 20 years talking to customers and figuring out
what they like and don’t like,” he said. “I have a clear view
of their opinions because they share them regularly with me.”
The result? He loves general aviation customers.
“Demographically and socially, they are simply great
people, and they are great people to turn into lifetime advocates,” he said.
According to Schrader, learning to fly will help him
understand his customers’ passion and help them enjoy their
passion with greater depth. “We’re in the passion extension
business,” he quipped.
Schrader predicted he will pass his private checkride prior

Page 1

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56

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Avionics News July 2013

Table of Contents for the Digital Edition of Avionics News July 2013

Point of Communication
AEA Now
The View from Washington
International News and Regulatory Updates
Panel Power for Budget Flying
Member Profile
ADS-B Countdown
Onboard Traffic Systems
A Conversation With...
The ELT Mess
Member Profile
iPads in Maintenance
Before & After
Aviation Aces
Growing Your Market
Avionics News Through the Years
FAA Fact Sheet on General Aviation Safety
AEAviators
'Smart and Cost-Friendly'
Business Basics
Legal Ease
What's New
Marketplace Classifieds
Avionics News July 2013 - Intro
Avionics News July 2013 - Cover1
Avionics News July 2013 - Cover2
Avionics News July 2013 - 1
Avionics News July 2013 - 2
Avionics News July 2013 - 3
Avionics News July 2013 - Point of Communication
Avionics News July 2013 - 5
Avionics News July 2013 - AEA Now
Avionics News July 2013 - 7
Avionics News July 2013 - 8
Avionics News July 2013 - 9
Avionics News July 2013 - 10
Avionics News July 2013 - 11
Avionics News July 2013 - 12
Avionics News July 2013 - 13
Avionics News July 2013 - The View from Washington
Avionics News July 2013 - 15
Avionics News July 2013 - International News and Regulatory Updates
Avionics News July 2013 - 17
Avionics News July 2013 - 18
Avionics News July 2013 - 19
Avionics News July 2013 - Panel Power for Budget Flying
Avionics News July 2013 - 21
Avionics News July 2013 - 22
Avionics News July 2013 - 23
Avionics News July 2013 - Member Profile
Avionics News July 2013 - 25
Avionics News July 2013 - 26
Avionics News July 2013 - 27
Avionics News July 2013 - ADS-B Countdown
Avionics News July 2013 - 29
Avionics News July 2013 - 30
Avionics News July 2013 - 31
Avionics News July 2013 - Onboard Traffic Systems
Avionics News July 2013 - 33
Avionics News July 2013 - 34
Avionics News July 2013 - 35
Avionics News July 2013 - A Conversation With...
Avionics News July 2013 - 37
Avionics News July 2013 - The ELT Mess
Avionics News July 2013 - 39
Avionics News July 2013 - 40
Avionics News July 2013 - 41
Avionics News July 2013 - 42
Avionics News July 2013 - 43
Avionics News July 2013 - Member Profile
Avionics News July 2013 - 45
Avionics News July 2013 - 46
Avionics News July 2013 - 47
Avionics News July 2013 - iPads in Maintenance
Avionics News July 2013 - 49
Avionics News July 2013 - 50
Avionics News July 2013 - 51
Avionics News July 2013 - 52
Avionics News July 2013 - Before & After
Avionics News July 2013 - Aviation Aces
Avionics News July 2013 - 55
Avionics News July 2013 - 56
Avionics News July 2013 - 57
Avionics News July 2013 - Growing Your Market
Avionics News July 2013 - 59
Avionics News July 2013 - 60
Avionics News July 2013 - 61
Avionics News July 2013 - Avionics News Through the Years
Avionics News July 2013 - 63
Avionics News July 2013 - FAA Fact Sheet on General Aviation Safety
Avionics News July 2013 - 65
Avionics News July 2013 - 66
Avionics News July 2013 - 67
Avionics News July 2013 - 68
Avionics News July 2013 - 69
Avionics News July 2013 - AEAviators
Avionics News July 2013 - 71
Avionics News July 2013 - 'Smart and Cost-Friendly'
Avionics News July 2013 - 73
Avionics News July 2013 - Business Basics
Avionics News July 2013 - 75
Avionics News July 2013 - 76
Avionics News July 2013 - 77
Avionics News July 2013 - Legal Ease
Avionics News July 2013 - 79
Avionics News July 2013 - 80
Avionics News July 2013 - 81
Avionics News July 2013 - What's New
Avionics News July 2013 - 83
Avionics News July 2013 - 84
Avionics News July 2013 - 85
Avionics News July 2013 - Marketplace Classifieds
Avionics News July 2013 - 87
Avionics News July 2013 - 88
Avionics News July 2013 - Cover3
Avionics News July 2013 - Cover4
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