Avionics News August 2013 - 52

feature

7

HABITS OF EFFECTIVE
AVIONICS DEALERS
S T O R Y

B Y

P A T R I C I A

D

L U E B K E

ealers and manufacturers. Manufacturers and dealers. They go together like ham
and eggs, salt and pepper, love and marriage.
“Our dealers are an extension of our own sales force,” said Mark Ferrari, Aspen
Avionics vice president of sales and customer support. “What’s more, our dealers are an
extension of our own customer service program.”
His comments underscore the importance to avionics manufacturers of their dealer
network.
And according to Tom Harper, Avidyne director of marketing, “We are highly reliant
on our dealers to represent and sell our products.”
No names will be mentioned, but talk to any avionics manufacturer and they admit all
dealers are not the same. They’ve seen it all – the good, the bad
and the ugly. Although there’s recognition that “it’s tough out
there these days,” the best, most effective dealers have found
What do manufacturers
a way to navigate through hard times – and even prosper.
Effective dealers can be big or small, or located at an inlook for in a GREAT dealer?
ternational airport or a non-towered rural airport. But
How do you become a TOP dealer?
they all have similar characteristics for how they
approach and conduct themselves as businesses.
Here is some insight into what makes
Here’s how they do it.

some dealers more EFFECTIVE than others.
52

AVIONICS NEWS

•

AUGUST

2013



Avionics News August 2013

Table of Contents for the Digital Edition of Avionics News August 2013

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Equipped Like New
Member Profile
Measured Growth and AEA Membership
Avionics News Through the Years
Should an iPad be in Your Toolbox?
AEAviators
A Conversation With...
Member Profile
Before & After
Meet the AEA Board of Directors
Seven Habits of Effective Avionics Dealers
Business Basics
Higher Education Leads to Rewarding Career in Avionics
NextGen Plan Highlights General Aviation Role
Legal Ease
AEA Announces Scholarship Winners for 2013-14
AEA Educational Foundation Scholarship List for 2014-15 Academic Year
What's New
Marketplace Classifieds
Avionics News August 2013 - Intro
Avionics News August 2013 - Cover1
Avionics News August 2013 - Cover2
Avionics News August 2013 - 1
Avionics News August 2013 - 2
Avionics News August 2013 - 3
Avionics News August 2013 - Point of Communication
Avionics News August 2013 - 5
Avionics News August 2013 - AEA Now
Avionics News August 2013 - 7
Avionics News August 2013 - 8
Avionics News August 2013 - 9
Avionics News August 2013 - 10
Avionics News August 2013 - 11
Avionics News August 2013 - 12
Avionics News August 2013 - 13
Avionics News August 2013 - The View From Washington
Avionics News August 2013 - 15
Avionics News August 2013 - International News and Regulatory Updates
Avionics News August 2013 - 17
Avionics News August 2013 - 18
Avionics News August 2013 - 19
Avionics News August 2013 - Equipped Like New
Avionics News August 2013 - 21
Avionics News August 2013 - 22
Avionics News August 2013 - 23
Avionics News August 2013 - Member Profile
Avionics News August 2013 - 25
Avionics News August 2013 - 26
Avionics News August 2013 - 27
Avionics News August 2013 - Measured Growth and AEA Membership
Avionics News August 2013 - 29
Avionics News August 2013 - 30
Avionics News August 2013 - 31
Avionics News August 2013 - 32
Avionics News August 2013 - 33
Avionics News August 2013 - Avionics News Through the Years
Avionics News August 2013 - 35
Avionics News August 2013 - Should an iPad be in Your Toolbox?
Avionics News August 2013 - 37
Avionics News August 2013 - 38
Avionics News August 2013 - 39
Avionics News August 2013 - AEAviators
Avionics News August 2013 - 41
Avionics News August 2013 - A Conversation With...
Avionics News August 2013 - 43
Avionics News August 2013 - Member Profile
Avionics News August 2013 - 45
Avionics News August 2013 - 46
Avionics News August 2013 - Before & After
Avionics News August 2013 - Meet the AEA Board of Directors
Avionics News August 2013 - 49
Avionics News August 2013 - 50
Avionics News August 2013 - 51
Avionics News August 2013 - Seven Habits of Effective Avionics Dealers
Avionics News August 2013 - 53
Avionics News August 2013 - 54
Avionics News August 2013 - 55
Avionics News August 2013 - Business Basics
Avionics News August 2013 - 57
Avionics News August 2013 - 58
Avionics News August 2013 - 59
Avionics News August 2013 - Legal Ease
Avionics News August 2013 - 61
Avionics News August 2013 - NextGen Plan Highlights General Aviation Role
Avionics News August 2013 - 63
Avionics News August 2013 - 64
Avionics News August 2013 - 65
Avionics News August 2013 - 66
Avionics News August 2013 - 67
Avionics News August 2013 - AEA Announces Scholarship Winners for 2013-14
Avionics News August 2013 - 69
Avionics News August 2013 - 70
Avionics News August 2013 - 71
Avionics News August 2013 - AEA Educational Foundation Scholarship List for 2014-15 Academic Year
Avionics News August 2013 - 73
Avionics News August 2013 - What's New
Avionics News August 2013 - 75
Avionics News August 2013 - 76
Avionics News August 2013 - 77
Avionics News August 2013 - Marketplace Classifieds
Avionics News August 2013 - 79
Avionics News August 2013 - 80
Avionics News August 2013 - Cover3
Avionics News August 2013 - Cover4
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