Avionics News January 2014 - 26

feature

SALES
SERVICE
A N D

Aerotronics Tailors its Scope to Specific General Aviation Markets
S T O R Y

A N D

P H O T O S

B Y

S C O T T

M .

T

here are many layers to sales and service.
"Since the beginning of time," said Steve
Vold, president and general manager for
Aerotronics of Billings, Mont., the nucleolus has
been the Golden Rule and honesty. "If we don't
have the answer to a question, we'll say so, and
then find out," added Jason Smith, manager of
the company's division that serves builders of
amateur-built experimental aircraft.
Since its founding in 1962, the Federal Aviation Administration repair station has reinforced
these characteristics in its employees, who now
number 18, by paying their way for day-long
seminars or weeklong courses that range from
telephone etiquette and time management to the
Dale Carnegie course, which imparts the effective communication and human relation skills
essential for success.
These attributes and skills are only the ingredients of good sales and service. One recipe does
not sustain the two markets Aerotronics serves
- certified general aviation and amateur-built
experimental aircraft - because their needs are
quite different. Nothing makes this point more
clear than the sign on the door that leads to the

Steve Vold (left) and Jason Smith
outside the Aerotronics shop and
hangar at Montana's Billings
Logan International Airport.

26

AVIONICS NEWS

*

S P A N G L E R

JANUARY

2014



Avionics News January 2014

Table of Contents for the Digital Edition of Avionics News January 2014

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
The In Crowd
Member Profile
Sales and Service
A Conversation With...
Make Way for LCDs
Lithium Batteries 101
Member Profile
Autopilot Upgrades
Aviation Aces
NCATT Becomes Part of ASTM International
Essential Documentation
What Do Dealers Want?
Legal Ease
Business Basics
What's New
Marketplace Classifieds
Avionics News January 2014 - Intro
Avionics News January 2014 - Cover1
Avionics News January 2014 - Cover2
Avionics News January 2014 - 1
Avionics News January 2014 - 2
Avionics News January 2014 - 3
Avionics News January 2014 - Point of Communication
Avionics News January 2014 - 5
Avionics News January 2014 - AEA Now
Avionics News January 2014 - 7
Avionics News January 2014 - 8
Avionics News January 2014 - 9
Avionics News January 2014 - 10
Avionics News January 2014 - 11
Avionics News January 2014 - The View From Washington
Avionics News January 2014 - 13
Avionics News January 2014 - International News and Regulatory Updates
Avionics News January 2014 - 15
Avionics News January 2014 - 16
Avionics News January 2014 - 17
Avionics News January 2014 - The In Crowd
Avionics News January 2014 - 19
Avionics News January 2014 - 20
Avionics News January 2014 - 21
Avionics News January 2014 - Member Profile
Avionics News January 2014 - 23
Avionics News January 2014 - 24
Avionics News January 2014 - 25
Avionics News January 2014 - Sales and Service
Avionics News January 2014 - 27
Avionics News January 2014 - 28
Avionics News January 2014 - 29
Avionics News January 2014 - 30
Avionics News January 2014 - 31
Avionics News January 2014 - A Conversation With...
Avionics News January 2014 - 33
Avionics News January 2014 - Make Way for LCDs
Avionics News January 2014 - 35
Avionics News January 2014 - 36
Avionics News January 2014 - 37
Avionics News January 2014 - Lithium Batteries 101
Avionics News January 2014 - 39
Avionics News January 2014 - 40
Avionics News January 2014 - 41
Avionics News January 2014 - Member Profile
Avionics News January 2014 - 43
Avionics News January 2014 - 44
Avionics News January 2014 - 45
Avionics News January 2014 - Autopilot Upgrades
Avionics News January 2014 - 47
Avionics News January 2014 - 48
Avionics News January 2014 - 49
Avionics News January 2014 - 50
Avionics News January 2014 - 51
Avionics News January 2014 - Aviation Aces
Avionics News January 2014 - 53
Avionics News January 2014 - NCATT Becomes Part of ASTM International
Avionics News January 2014 - 55
Avionics News January 2014 - Essential Documentation
Avionics News January 2014 - 57
Avionics News January 2014 - What Do Dealers Want?
Avionics News January 2014 - 59
Avionics News January 2014 - Legal Ease
Avionics News January 2014 - 61
Avionics News January 2014 - Business Basics
Avionics News January 2014 - 63
Avionics News January 2014 - 64
Avionics News January 2014 - 65
Avionics News January 2014 - What's New
Avionics News January 2014 - 67
Avionics News January 2014 - 68
Avionics News January 2014 - 69
Avionics News January 2014 - Marketplace Classifieds
Avionics News January 2014 - 71
Avionics News January 2014 - 72
Avionics News January 2014 - Cover3
Avionics News January 2014 - Cover4
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