Avionics News October 2014 - 53
"The expectation by pilots and passengers alike is that they are connected
wherever they go," stated Jim Zanino, vice president of sales and customer
support for BendixKing. "Until now, the aircraft is still one place where it is very
expensive to do that. But we have been actively developing products to serve
that market segment - smaller jets and turboprops on down - and we are now
shipping a cost-effective solution for these aircraft. Focus groups of these types
of aircraft owners said that $100,000 was just too much for them to invest in
connectivity for their aircraft. They needed something much more affordable."
John Wade, executive vice president and general manager for Gogo Business
Aviation, said, "The adoption of broadband across the upper markets, both in
airliners and business aviation, has been phenomenal. There are thousands of
airplanes that now have broadband on board - unfortunately, it is all in the supermids and above. But we've recently seen that inexorable migration of capabilities
downward. You now have guys with Beech King Airs flying around with airto-ground connectivity. I think, to date, the smallest aircraft we've installed is a
Cessna 421, but we see that even extending further down in the market in the very
near future."
As you would expect, much of today's capabilities for smaller cabin aircraft is
thanks to the trickle-down of technologies.
"We've been investing in cabin connectivity for years, and what we've done is
leverage some of the higher-end Honeywell broadband technologies," Zanino said.
"We've been able to bring some of those capabilities into our new products and
bring the costs down to meet this segment's needs and budgets."
But before you start promising your customers high-speed Internet on their
C-90, Wade cautioned that while both air-to-ground and satellite-based broadband
connectivity is now available aboard many smaller aircraft, it's not on par with
what you get sitting in your home or office.
"We've discovered that user experience is the key driver," Wade said. "If you
look at people using the Internet anywhere, the No. 1 thing that frustrates them
is the 'are we there yet effect?' If anything takes too long to download, they just
move on to something else."
According to experts, systems in this price range will typically deliver speeds
of what you experience with an upper-end 3G network connection. For most things
like email or texting, it gives users a very satisfying mobile experience. But for surfing the
Internet, not so much.
Aside from speed, customers need to look at what their typical missions are before determining which type
of equipment to install in their aircraft.
Wade explained that it all comes down to how your customer uses their airplane.
"If they spend a lot of time flying over water, then they need a satellite system," he said. "If they predominantly
fly within the contiguous U.S., then they may do well with ATG."
ess
0
Busin
Gogo 's ATG 200
tion
Avia
Continued on following page
avionics news
*
october
2014
53
Avionics News October 2014
Table of Contents for the Digital Edition of Avionics News October 2014
Point of Communication
AEA Now
The View from Washington
International News and Regulatory Updates
The King is Back
Member Profile
Digital redundancy and plug-and-play capabilities
What’s Working?
Aviation Aces
Deterring avionics theft takes effort, money
Member Profile
Meet the AEA board of directors
Stay connected to the cloud, while flying in the clouds
Smartphone connectivity goes airborne
Business Basics
Marketing Report Card
AEAviators
Touchy-Feely Avionics
What’s New
Marketplace Classifieds
Avionics News October 2014 - Intro
Avionics News October 2014 - Cover1
Avionics News October 2014 - Cover2
Avionics News October 2014 - 1
Avionics News October 2014 - 2
Avionics News October 2014 - 3
Avionics News October 2014 - Point of Communication
Avionics News October 2014 - 5
Avionics News October 2014 - AEA Now
Avionics News October 2014 - 7
Avionics News October 2014 - 8
Avionics News October 2014 - 9
Avionics News October 2014 - 10
Avionics News October 2014 - 11
Avionics News October 2014 - 12
Avionics News October 2014 - 13
Avionics News October 2014 - The View from Washington
Avionics News October 2014 - 15
Avionics News October 2014 - International News and Regulatory Updates
Avionics News October 2014 - 17
Avionics News October 2014 - 18
Avionics News October 2014 - 19
Avionics News October 2014 - The King is Back
Avionics News October 2014 - 21
Avionics News October 2014 - 22
Avionics News October 2014 - 23
Avionics News October 2014 - Member Profile
Avionics News October 2014 - 25
Avionics News October 2014 - 26
Avionics News October 2014 - 27
Avionics News October 2014 - Digital redundancy and plug-and-play capabilities
Avionics News October 2014 - 29
Avionics News October 2014 - 30
Avionics News October 2014 - 31
Avionics News October 2014 - 32
Avionics News October 2014 - 33
Avionics News October 2014 - What’s Working?
Avionics News October 2014 - 35
Avionics News October 2014 - 36
Avionics News October 2014 - 37
Avionics News October 2014 - Aviation Aces
Avionics News October 2014 - 39
Avionics News October 2014 - Deterring avionics theft takes effort, money
Avionics News October 2014 - 41
Avionics News October 2014 - 42
Avionics News October 2014 - 43
Avionics News October 2014 - Member Profile
Avionics News October 2014 - 45
Avionics News October 2014 - 46
Avionics News October 2014 - 47
Avionics News October 2014 - Meet the AEA board of directors
Avionics News October 2014 - 49
Avionics News October 2014 - 50
Avionics News October 2014 - 51
Avionics News October 2014 - Stay connected to the cloud, while flying in the clouds
Avionics News October 2014 - 53
Avionics News October 2014 - 54
Avionics News October 2014 - 55
Avionics News October 2014 - Smartphone connectivity goes airborne
Avionics News October 2014 - 57
Avionics News October 2014 - 58
Avionics News October 2014 - 59
Avionics News October 2014 - 60
Avionics News October 2014 - 61
Avionics News October 2014 - Business Basics
Avionics News October 2014 - 63
Avionics News October 2014 - 64
Avionics News October 2014 - 65
Avionics News October 2014 - Marketing Report Card
Avionics News October 2014 - 67
Avionics News October 2014 - 68
Avionics News October 2014 - 69
Avionics News October 2014 - 70
Avionics News October 2014 - 71
Avionics News October 2014 - AEAviators
Avionics News October 2014 - 73
Avionics News October 2014 - Touchy-Feely Avionics
Avionics News October 2014 - 75
Avionics News October 2014 - 76
Avionics News October 2014 - 77
Avionics News October 2014 - 78
Avionics News October 2014 - 79
Avionics News October 2014 - 80
Avionics News October 2014 - 81
Avionics News October 2014 - What’s New
Avionics News October 2014 - 83
Avionics News October 2014 - 84
Avionics News October 2014 - 85
Avionics News October 2014 - Marketplace Classifieds
Avionics News October 2014 - 87
Avionics News October 2014 - 88
Avionics News October 2014 - Cover3
Avionics News October 2014 - Cover4
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