Avionics News April 2014 - 44

series

[

]

MARKETING

REPORT
C RD

Trade Shows
S T O R Y

T

B Y

P A T R I C I A

his is the second article in a series to
help Aircraft Electronics Association
members become more effective marketers
by providing guidelines for grading their marketing
efforts the old-fashioned way - just like a report card
where the grades went from A to F. During the year,
the Marketing Report Card series will help you grade
yourself in marketing subjects, such as advertising,
media relations, social media and more.
In the first installment, we graded you on advertising.
This month, you are graded on trade shows, another
huge budget item for most companies.
If you gave yourself an A in advertising, will you
earn the same top grade for trade shows? Perhaps
you will have a place on the AEA's dean's list of best
marketing practitioners.

44

avionics news

*

april

2014

L U E B K E

Which of the descriptions below applies most closely
to you? Remember, unlike school where the teacher
or the kid sitting across the aisle from you grades
your papers, you grade yourself. Be honest in your
assessment; only you will know your grade.
The expenses for trade shows consume a large piece
of most marketing budgets because so many items
are included. From exhibit fees to electricity, from
giveaway items to booth maintenance, the expenses
surrounding a trade show easily mount. And whether
it's strictly in the marketing budget or shares space
in the travel and entertainment budget, your company
must bear the costs of getting your staff to the show.
Just like advertising, the stakes are high. So it's
incumbent on savvy marketers to plan, execute and
analyze your show presence.



Avionics News April 2014

Table of Contents for the Digital Edition of Avionics News April 2014

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Beltway Briefing
Before & After
Avionics Business International
Member Profile
Wholesale Perspective
A Conversation With...
Member Profile
AEAviators
Marketing Report Card
What's Working
Business Basics
What's New
Marketplace Classifieds
Avionics News April 2014 - Intro
Avionics News April 2014 - Cover1
Avionics News April 2014 - Cover2
Avionics News April 2014 - 1
Avionics News April 2014 - 2
Avionics News April 2014 - 3
Avionics News April 2014 - Point of Communication
Avionics News April 2014 - 5
Avionics News April 2014 - AEA Now
Avionics News April 2014 - 7
Avionics News April 2014 - 8
Avionics News April 2014 - 9
Avionics News April 2014 - 10
Avionics News April 2014 - 11
Avionics News April 2014 - 12
Avionics News April 2014 - 13
Avionics News April 2014 - The View From Washington
Avionics News April 2014 - 15
Avionics News April 2014 - International News and Regulatory Updates
Avionics News April 2014 - 17
Avionics News April 2014 - 18
Avionics News April 2014 - 19
Avionics News April 2014 - Beltway Briefing
Avionics News April 2014 - Before & After
Avionics News April 2014 - Avionics Business International
Avionics News April 2014 - 23
Avionics News April 2014 - 24
Avionics News April 2014 - 25
Avionics News April 2014 - Member Profile
Avionics News April 2014 - 27
Avionics News April 2014 - 28
Avionics News April 2014 - 29
Avionics News April 2014 - Wholesale Perspective
Avionics News April 2014 - 31
Avionics News April 2014 - 32
Avionics News April 2014 - 33
Avionics News April 2014 - 34
Avionics News April 2014 - 35
Avionics News April 2014 - A Conversation With...
Avionics News April 2014 - 37
Avionics News April 2014 - Member Profile
Avionics News April 2014 - 39
Avionics News April 2014 - 40
Avionics News April 2014 - 41
Avionics News April 2014 - AEAviators
Avionics News April 2014 - 43
Avionics News April 2014 - Marketing Report Card
Avionics News April 2014 - 45
Avionics News April 2014 - 46
Avionics News April 2014 - 47
Avionics News April 2014 - 48
Avionics News April 2014 - 49
Avionics News April 2014 - What's Working
Avionics News April 2014 - 51
Avionics News April 2014 - 52
Avionics News April 2014 - 53
Avionics News April 2014 - 54
Avionics News April 2014 - 55
Avionics News April 2014 - Business Basics
Avionics News April 2014 - 57
Avionics News April 2014 - 58
Avionics News April 2014 - 59
Avionics News April 2014 - 60
Avionics News April 2014 - 61
Avionics News April 2014 - 62
Avionics News April 2014 - 63
Avionics News April 2014 - What's New
Avionics News April 2014 - 65
Avionics News April 2014 - 66
Avionics News April 2014 - 67
Avionics News April 2014 - 68
Avionics News April 2014 - 69
Avionics News April 2014 - Marketplace Classifieds
Avionics News April 2014 - 71
Avionics News April 2014 - 72
Avionics News April 2014 - Cover3
Avionics News April 2014 - Cover4
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