Avionics News April 2014 - 50

series
At the 2013 AEA International Convention & Trade Show in Las Vegas, AEA President Paula Derks asked member companies
the question: What's working for you? Derks challenged AEA members to share their success stories, best practices and
ideas that are working for their respective companies. This article is part of a series that highlights how AEA member
companies recognized challenging economic circumstances, and how they responded and overcame them.

What's

Working?

Business initiatives that are elevating companies to success
S T O R Y

B Y

T H O M A S

I N M A N

Mayday Avionics has become a go-to place for rotorcraft avionics installations and maintenance.

Mayday Avionics
Carpe occasio: Seize the opportunity

T

im Brouwer of Mayday
Avionics, located at the
Gerald R. Ford International Airport in Grand Rapids,
Mich., was surprised to hear from
me. He was even more surprised
to hear how one of its long-time
customers, J. Mac McClellan of
the Experimental Aviation Association's Sport Aviation maga-

50

avionics news

*

april

2014

zine, had contacted Avionics News
with a story idea to feature Mayday Avionics. McClellan thought
readers would be interested in
learning the best practices used by
the company to secure itself as the
"go-to place, even for manufacturers, such as Bell or Eurocopter,
delivering new machines."
Brouwer did not remember his

co-owners or himself making a
huge decision to pursue this market. Instead, the rotorcraft business
simply evolved. An examination
of the company's history revealed
the best practices implemented
by Mayday Avionics could be
summed up as carpe occasio.
My apologies to those fluent
in Latin; however, carpe occasio



Avionics News April 2014

Table of Contents for the Digital Edition of Avionics News April 2014

Point of Communication
AEA Now
The View From Washington
International News and Regulatory Updates
Beltway Briefing
Before & After
Avionics Business International
Member Profile
Wholesale Perspective
A Conversation With...
Member Profile
AEAviators
Marketing Report Card
What's Working
Business Basics
What's New
Marketplace Classifieds
Avionics News April 2014 - Intro
Avionics News April 2014 - Cover1
Avionics News April 2014 - Cover2
Avionics News April 2014 - 1
Avionics News April 2014 - 2
Avionics News April 2014 - 3
Avionics News April 2014 - Point of Communication
Avionics News April 2014 - 5
Avionics News April 2014 - AEA Now
Avionics News April 2014 - 7
Avionics News April 2014 - 8
Avionics News April 2014 - 9
Avionics News April 2014 - 10
Avionics News April 2014 - 11
Avionics News April 2014 - 12
Avionics News April 2014 - 13
Avionics News April 2014 - The View From Washington
Avionics News April 2014 - 15
Avionics News April 2014 - International News and Regulatory Updates
Avionics News April 2014 - 17
Avionics News April 2014 - 18
Avionics News April 2014 - 19
Avionics News April 2014 - Beltway Briefing
Avionics News April 2014 - Before & After
Avionics News April 2014 - Avionics Business International
Avionics News April 2014 - 23
Avionics News April 2014 - 24
Avionics News April 2014 - 25
Avionics News April 2014 - Member Profile
Avionics News April 2014 - 27
Avionics News April 2014 - 28
Avionics News April 2014 - 29
Avionics News April 2014 - Wholesale Perspective
Avionics News April 2014 - 31
Avionics News April 2014 - 32
Avionics News April 2014 - 33
Avionics News April 2014 - 34
Avionics News April 2014 - 35
Avionics News April 2014 - A Conversation With...
Avionics News April 2014 - 37
Avionics News April 2014 - Member Profile
Avionics News April 2014 - 39
Avionics News April 2014 - 40
Avionics News April 2014 - 41
Avionics News April 2014 - AEAviators
Avionics News April 2014 - 43
Avionics News April 2014 - Marketing Report Card
Avionics News April 2014 - 45
Avionics News April 2014 - 46
Avionics News April 2014 - 47
Avionics News April 2014 - 48
Avionics News April 2014 - 49
Avionics News April 2014 - What's Working
Avionics News April 2014 - 51
Avionics News April 2014 - 52
Avionics News April 2014 - 53
Avionics News April 2014 - 54
Avionics News April 2014 - 55
Avionics News April 2014 - Business Basics
Avionics News April 2014 - 57
Avionics News April 2014 - 58
Avionics News April 2014 - 59
Avionics News April 2014 - 60
Avionics News April 2014 - 61
Avionics News April 2014 - 62
Avionics News April 2014 - 63
Avionics News April 2014 - What's New
Avionics News April 2014 - 65
Avionics News April 2014 - 66
Avionics News April 2014 - 67
Avionics News April 2014 - 68
Avionics News April 2014 - 69
Avionics News April 2014 - Marketplace Classifieds
Avionics News April 2014 - 71
Avionics News April 2014 - 72
Avionics News April 2014 - Cover3
Avionics News April 2014 - Cover4
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