Avionics News January 2015 - 40

industry

Marketing
tech
connections
Like ADS-B, technology provides situational sales and marketing awareness
S T O R Y

I

B Y

S C O T T

f they haven't already, most avionics manufacturers
introduced their solutions for the Federal Aviation
Administration mandate that aircraft be equipped
with ADS-B Out by Jan. 1, 2020. This year, they will
surely pay steady and focused attention to marketing
their solutions to their dealers and their customers.
Curious about the technology used to market avionics
technology, a peek behind the curtain revealed that the
two have a lot in common.
Starting with its WAAS/GPS position, ADS-B shares
an airplane's identification, position, velocity, altitude
and trajectory with air traffic control and similarly
equipped aircraft around it. Unlike the ground-based
radar network developed during World War II that now
serves ATC, when operational, ADS-B will not have
blind spots.
In many instances, this system mirrors the technology
40

avionics news

*

january

2015

M .

S P A N G L E R

companies use to efficiently and economically market
this avionics system and others that have come before.
Just as ADS-B shares data critical to situational aviation
safety, the Internet and mobile phone systems connect
companies and their sales representatives to past, present
and potential customers, creating a pool of data essential
to situational supply and demand.
For example, FreeFlight Systems' corporate office is
located in Dallas, Texas. In Waco, a two-hour drive south,
it develops and manufactures avionics solutions that
meet the needs of the next generation air transportation
system. They range from radar altimeters and flight data
memory management systems to WAAS/GPS sensors,
GPS flight management systems and ADS-B, NextGen's
core technology. In 2014, the company focused on this
aspect of its business, introducing roughly a half-dozen
ADS-B Out and In solutions that range from light-sport



Avionics News January 2015

Table of Contents for the Digital Edition of Avionics News January 2015

Point of Communication
AEA Now
The View from Washington
International News and Regulatory Updates
Tackling Aviation's Universal Needs
Member Profile
Avionics in the Year 2025
A Conversation With...
My Life in Avionics
Marketing Tech Connections
What's Working?
Before & After
Business Basics
Debt Collection Tips
Aviation Aces
Legal Ease
Repair Stations
What's New
Avionics News January 2015 - Intro
Avionics News January 2015 - Cover1
Avionics News January 2015 - Cover2
Avionics News January 2015 - 1
Avionics News January 2015 - 2
Avionics News January 2015 - 3
Avionics News January 2015 - Point of Communication
Avionics News January 2015 - 5
Avionics News January 2015 - AEA Now
Avionics News January 2015 - 7
Avionics News January 2015 - 8
Avionics News January 2015 - 9
Avionics News January 2015 - 10
Avionics News January 2015 - 11
Avionics News January 2015 - The View from Washington
Avionics News January 2015 - 13
Avionics News January 2015 - International News and Regulatory Updates
Avionics News January 2015 - 15
Avionics News January 2015 - 16
Avionics News January 2015 - 17
Avionics News January 2015 - Tackling Aviation's Universal Needs
Avionics News January 2015 - 19
Avionics News January 2015 - 20
Avionics News January 2015 - 21
Avionics News January 2015 - 22
Avionics News January 2015 - 23
Avionics News January 2015 - Member Profile
Avionics News January 2015 - 25
Avionics News January 2015 - 26
Avionics News January 2015 - 27
Avionics News January 2015 - Avionics in the Year 2025
Avionics News January 2015 - 29
Avionics News January 2015 - 30
Avionics News January 2015 - 31
Avionics News January 2015 - 32
Avionics News January 2015 - 33
Avionics News January 2015 - A Conversation With...
Avionics News January 2015 - 35
Avionics News January 2015 - My Life in Avionics
Avionics News January 2015 - 37
Avionics News January 2015 - 38
Avionics News January 2015 - 39
Avionics News January 2015 - Marketing Tech Connections
Avionics News January 2015 - 41
Avionics News January 2015 - 42
Avionics News January 2015 - 43
Avionics News January 2015 - What's Working?
Avionics News January 2015 - 45
Avionics News January 2015 - 46
Avionics News January 2015 - Before & After
Avionics News January 2015 - Business Basics
Avionics News January 2015 - 49
Avionics News January 2015 - Debt Collection Tips
Avionics News January 2015 - 51
Avionics News January 2015 - Aviation Aces
Avionics News January 2015 - 53
Avionics News January 2015 - 54
Avionics News January 2015 - 55
Avionics News January 2015 - Legal Ease
Avionics News January 2015 - 57
Avionics News January 2015 - Repair Stations
Avionics News January 2015 - 59
Avionics News January 2015 - 60
Avionics News January 2015 - 61
Avionics News January 2015 - 62
Avionics News January 2015 - 63
Avionics News January 2015 - What's New
Avionics News January 2015 - 65
Avionics News January 2015 - 66
Avionics News January 2015 - 67
Avionics News January 2015 - 68
Avionics News January 2015 - 69
Avionics News January 2015 - 70
Avionics News January 2015 - 71
Avionics News January 2015 - 72
Avionics News January 2015 - Cover3
Avionics News January 2015 - Cover4
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