Avionics News March 2015 - 58

EDMO's home in Spokane, Washington

EDMO DISTRIBUTORS
Continued from page 57

centric," Christensen added. "There are many places to buy
product, and we want to remain the first place our customers
think of when it comes time to place an order. We do that by
making sure their buying experience is a great one."
EDMO has continued to expand its product offerings so it
has more of what customers desire. Currently, the company
is working with more than 100 active vendors. According
to Christensen, often the customers suggest which products
EDMO should bring online.
Although its business philosophy has remained the same,
technology has not. As a result, EDMO has been able to
do many things to grow its service offerings. Although
the technology is largely invisible to the customer, the
technological changes have increased order processing
efficiencies, which are visible to the customer. Christensen
described the information technology department at EDMO
to be "robust," which allows many different kinds of datamining techniques. Vendors have access to much of this

Raymond Tate of
Trinity Avionics (left),
winner of EDMO's
coin challenge grand
prize drawing at the
2012 AEA Convention,
with Jeff Christensen,
EDMO president.

58

avionics news

*

mined information through the secure website.
"All of these procedures allow us to present a better
customer service experience, including our custom-tailored
email campaign," he said. "We target our customers with
only the emails that should be of interest to them and the
kind of business they do."
Many readers may have a challenge coin from EDMO.
To celebrate both its customers and its 40th anniversary,
in 2011, EDMO distributed challenge coins featuring the
company logo. The coins were serialized, and holders could
check the website monthly to see if they won $100 worth of
Omaha Steaks. At the end of the promotion, EDMO drew a
number out of the hat to award a new barbecue. Christensen
remembered people telling him they checked the site for
winners throughout the year. He also stressed that the prizes
were earned by being a customer, "just luck of the draw,"
and not due to sales goals. EDMO wanted its customers to
know they were truly appreciated.
Perhaps great customer service at a fair price is not such
an old-fashioned value. Companies like EDMO are working
to make it a 21st century value. q

Guy Hill of Aeroflex
(left), winner of
EDMO's vendorsonly coin challenge
drawing at the 2012
AEA Convention,
with Jeff Christensen,
EDMO president.

march

2015



Avionics News March 2015

Table of Contents for the Digital Edition of Avionics News March 2015

Point of Communication
AEA Now
The View from Washington
International News and Regulatory Updates
'Cell'-ular Changes
Member Profile
NextGen Connection
Avionics Corrosion Control
Member Profile
AEA Convention Information
Business Basics
What's Working?
Aviation Insurance 101
Legal Ease
A Conversation With...
Best Advice
Aviation Aces
Honoring our Heroes
What's New
Before & After
Marketplace Classifieds
Avionics News March 2015 - Intro
Avionics News March 2015 - Cover1
Avionics News March 2015 - Cover2
Avionics News March 2015 - 1
Avionics News March 2015 - 2
Avionics News March 2015 - 3
Avionics News March 2015 - Point of Communication
Avionics News March 2015 - 5
Avionics News March 2015 - AEA Now
Avionics News March 2015 - 7
Avionics News March 2015 - 8
Avionics News March 2015 - 9
Avionics News March 2015 - 10
Avionics News March 2015 - 11
Avionics News March 2015 - The View from Washington
Avionics News March 2015 - 13
Avionics News March 2015 - International News and Regulatory Updates
Avionics News March 2015 - 15
Avionics News March 2015 - 16
Avionics News March 2015 - 17
Avionics News March 2015 - 'Cell'-ular Changes
Avionics News March 2015 - 19
Avionics News March 2015 - 20
Avionics News March 2015 - 21
Avionics News March 2015 - Member Profile
Avionics News March 2015 - 23
Avionics News March 2015 - 24
Avionics News March 2015 - 25
Avionics News March 2015 - NextGen Connection
Avionics News March 2015 - 27
Avionics News March 2015 - 28
Avionics News March 2015 - 29
Avionics News March 2015 - 30
Avionics News March 2015 - 31
Avionics News March 2015 - Avionics Corrosion Control
Avionics News March 2015 - 33
Avionics News March 2015 - 34
Avionics News March 2015 - 35
Avionics News March 2015 - 36
Avionics News March 2015 - 37
Avionics News March 2015 - Member Profile
Avionics News March 2015 - 39
Avionics News March 2015 - 40
Avionics News March 2015 - 41
Avionics News March 2015 - 42
Avionics News March 2015 - AEA Convention Information
Avionics News March 2015 - 44
Avionics News March 2015 - 45
Avionics News March 2015 - 46
Avionics News March 2015 - 47
Avionics News March 2015 - 48
Avionics News March 2015 - 49
Avionics News March 2015 - 50
Avionics News March 2015 - 51
Avionics News March 2015 - Business Basics
Avionics News March 2015 - 53
Avionics News March 2015 - 54
Avionics News March 2015 - 55
Avionics News March 2015 - What's Working?
Avionics News March 2015 - 57
Avionics News March 2015 - 58
Avionics News March 2015 - 59
Avionics News March 2015 - Aviation Insurance 101
Avionics News March 2015 - 61
Avionics News March 2015 - Legal Ease
Avionics News March 2015 - 63
Avionics News March 2015 - 64
Avionics News March 2015 - 65
Avionics News March 2015 - A Conversation With...
Avionics News March 2015 - 67
Avionics News March 2015 - Best Advice
Avionics News March 2015 - 69
Avionics News March 2015 - 70
Avionics News March 2015 - 71
Avionics News March 2015 - Aviation Aces
Avionics News March 2015 - 73
Avionics News March 2015 - 74
Avionics News March 2015 - 75
Avionics News March 2015 - Honoring our Heroes
Avionics News March 2015 - 77
Avionics News March 2015 - 78
Avionics News March 2015 - 79
Avionics News March 2015 - What's New
Avionics News March 2015 - 81
Avionics News March 2015 - 82
Avionics News March 2015 - 83
Avionics News March 2015 - 84
Avionics News March 2015 - Before & After
Avionics News March 2015 - Marketplace Classifieds
Avionics News March 2015 - 87
Avionics News March 2015 - 88
Avionics News March 2015 - Cover3
Avionics News March 2015 - Cover4
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