Avionics News April 2015 - 52

series
At the 2013 AEA International Convention & Trade Show in Las Vegas, AEA President Paula Derks asked member companies
the question: What's working for you? Derks challenged AEA members to share their success stories, best practices and
ideas that are working for their respective companies. This article is part of a series that highlights how AEA member
companies recognized challenging economic circumstances, and how they responded and overcame them.

What's

Working?

Business initiatives that are elevating companies to success
S T O R Y

B Y

T H O M A S

I N M A N

Elliott Aviation's relentless
pursuit of innovation

I

n January, Elliott Aviation announced the downtime
guarantee for King Air G1000 installation was increasing to $3,000 a day. At the beginning of March, the company's experience in these installations was approaching 175
systems. Elliott claims to have perfected the streamlined installation process. As a result, the company offers a 15-working-day
guarantee and assurance to the aircraft owner that the installation
will be done on time.
The guarantee follows Garmin's recent announcement offering rebates of $50,000 to owners and operators of King Air C90,
200/B200, 300 and 350 who upgrade their factory-installed Pro

Elliott Aviation's hangar dedicated to G1000 retrofits
52

avionics news

*

april

2015

Line 21 avionics system to the G1000 system before May 29,
2015. Those with other avionics systems who upgrade prior to
May 29, 2015, will receive $25,000.
According to Andrew Evans, Elliot Aviation's director of
marketing, there are "a couple of things at play" that work for
the company. First, Elliot is one of the oldest family owned aviation companies in the world. The company began quite modestly
in 1936, when Herb Elliott started Elliott Flying Service on a
grass airstrip in DeWitt, Iowa. Although the airport had a hangar,
it had no water or electricity. An old farm truck with a 300-gallon gas tank served as the fuel farm. Elliott traded flying lessons
for what he needed, including a well and a pump. He invited his
high school sweetheart, Arlene Stoltenberg, to be his bookkeeper.
Their intuition and knack for pleasing customers resulted in
Elliott Flying Service selling a staggering 13 aircraft in its first
year. Evans calls Elliot "the great American entrepreneur." With
initial success underway, Herb and Arlene married in 1939.
After an interruption due to World War II, Herb and Arlene returned to Davenport and resumed business at Cram Field's grass
strip. After adding an office, reception area and pilot's lounge,
they expanded their operation to include dealerships in Piper
and Beech aircraft. They were the first independent contractor to
offer twin-engine charters from the Quad Cities. In 1947, they
became an exclusive dealer of Beechcraft products.
Two years later, the Elliotts moved their business to the new
Davenport Municipal Airport in Mount Joy, and began providing maintenance services. Success brought the opening of a Des
Moines, Iowa, operation in 1958, a Minneapolis, Minnesota,



Avionics News April 2015

Table of Contents for the Digital Edition of Avionics News April 2015

Avionics News April 2015 - Intro
Avionics News April 2015 - Cover1
Avionics News April 2015 - Cover2
Avionics News April 2015 - 1
Avionics News April 2015 - 2
Avionics News April 2015 - 3
Avionics News April 2015 - 4
Avionics News April 2015 - 5
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Avionics News April 2015 - Cover3
Avionics News April 2015 - Cover4
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