Avionics News June 2015 - 76

BUSINESS BASICS
Continued from page 75

2.

even more. This makes taking
occasional laps around the
office, the hangar, or the
airport service road productive
work, not wasted time.
Doodle. The impromptu
"art" you create on
notepads during meetings
or conference calls isn't just
mindless scribbling; it helps
boost cognition, improves
recall, and allows you to
pay closer attention. That's
because it's apparently a
trick your brain uses to avoid
losing focus, according to
Sunni Brown, author of The
Doodle Revolution. It also

3.

seems to activate new neural
pathways in your brain,
which allows you to access
stored information in new
ways to generate big ideas.
Goof off. Play is a serious
mental process. It softens
focus and broadens your
thinking to allow your
brain to make less obvious
connections. In studies at
the University of Illinois,
subjects who watched a
funny video solved more
word-association problems
than those who didn't, and
there's also research that
suggests being in a good
mood helps this process,
too, so "play" can include
anything that brings a smile

Keeping what's in front
of you

4.

5.

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1825-2 SW Market St. Lee's Summit MO 64082

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6.

to your face and innovation
to your mind.
Make "creative" time.
Block out time, whether
it's for taking a walk,
thinking quietly or engaging
in another activity that's
inspiring, according to Erik
Wahl, author of Unthink:
Rediscover Your Creative
Genius. Shake up your
routine by trying new foods,
going to new places, and
reading new books and
magazines to introduce new
stimuli and give yourself
more sources of inspiration,
according to psychologists
at Texas A&M University.
At the least, a deep dive
into a hobby will boost your
performance on the job,
according to a study by San
Francisco State University.
Embrace failure. Great
ideas come from producing
a lot of bad ones, according
to studies at MIT; indeed, a
friend who's an advertising
writer - a truly "creative"
job - often says she expects
to fail 99 percent of the time
when she crafts ad headlines,
but she only needs one bit of
gold to make award-winning
work. For her, and her
clients, that's time well spent.
Accept that failure is part of
innovation, and cultivate your
tolerance for risk by getting
comfortable with discomfort
- for example, by singing
karaoke, or dancing wildly in
your office, or even taking an
improv-comedy class.
Work differently. For new
perspective, put yourself in
a new environment, such as
a coffee shop or park. This
helps for a couple of reasons.
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