Avionics News September 2015 - 52
WHAT'S WORKING
Continued from page 51
is something very few avionics shops can say. We even
contracted with Mav6 to complete the wiring on the now
defunded Blue Devil II airship project. There isn't much we
can't or won't work on if we can turn a profit while doing
it. Of course, all of this unusual and diverse work requires
thorough qualification of the customer, which is something
else we have become good at."
Backing up Dimon's statement is TexasGYRO's
published capabilities list, boasting more than 350 airplanes
and rotorcraft. Of course, the capabilities list is now a
requirement, and a particular avionics system can be
installed in multiple airframes. The long list represents the
changing business model. "We started adding in airframe (to
the capabilities list) in large blocks," Summerlin said. "Once
in a while, we find something new we have to add."
Although traditional word-of-mouth advertising benefits
TexasGYRO, another item working for the company is its
presence on Facebook. Posted to the company's timeline are
before and after photos, videos of their equipment working
in flight, and shots of some of the more unusual aircraft that
have visited the company. The page is a great place to share
company news, and often, customers will post unsolicited
testimonials. For example, a Facebook user known as My
Pilot Chronicles wrote, "Thanks for the great job on our
Saratoga! ... Everything worked beautifully on the trip home."
Facebook amounts to free advertising. The social media
centers on people in the demographic that TexasGYRO is
trying to reach. In essence, Facebook acts like a word-ofmouth amplifier. "Customers get involved, and they enjoy
bringing people to the Facebook page to say, 'that's my
airplane,'" Summerlin said.
The FAA's commitment to the 2020 deadline for ADS-B
Out also is helping this 21st century company. "People are
starting to understand that the FAA won't back off," Dimon
said. "They are taking the opportunity to accessorize. Wise
operators are picking up on the timeline." q
To learn more about what's working for TexasGYRO,
visit txgyro.com.
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Table of Contents for the Digital Edition of Avionics News September 2015
Avionics News September 2015 - Intro
Avionics News September 2015 - Cover1
Avionics News September 2015 - Cover2
Avionics News September 2015 - 1
Avionics News September 2015 - 2
Avionics News September 2015 - 3
Avionics News September 2015 - 4
Avionics News September 2015 - 5
Avionics News September 2015 - 6
Avionics News September 2015 - 7
Avionics News September 2015 - 8
Avionics News September 2015 - 9
Avionics News September 2015 - 10
Avionics News September 2015 - 11
Avionics News September 2015 - 12
Avionics News September 2015 - 13
Avionics News September 2015 - 14
Avionics News September 2015 - 15
Avionics News September 2015 - 16
Avionics News September 2015 - 17
Avionics News September 2015 - 18
Avionics News September 2015 - 19
Avionics News September 2015 - 20
Avionics News September 2015 - 21
Avionics News September 2015 - 22
Avionics News September 2015 - 23
Avionics News September 2015 - 24
Avionics News September 2015 - 25
Avionics News September 2015 - 26
Avionics News September 2015 - 27
Avionics News September 2015 - 28
Avionics News September 2015 - 29
Avionics News September 2015 - 30
Avionics News September 2015 - 31
Avionics News September 2015 - 32
Avionics News September 2015 - 33
Avionics News September 2015 - 34
Avionics News September 2015 - 35
Avionics News September 2015 - 36
Avionics News September 2015 - 37
Avionics News September 2015 - 38
Avionics News September 2015 - 39
Avionics News September 2015 - 40
Avionics News September 2015 - 41
Avionics News September 2015 - 42
Avionics News September 2015 - 43
Avionics News September 2015 - 44
Avionics News September 2015 - 45
Avionics News September 2015 - 46
Avionics News September 2015 - 47
Avionics News September 2015 - 48
Avionics News September 2015 - 49
Avionics News September 2015 - 50
Avionics News September 2015 - 51
Avionics News September 2015 - 52
Avionics News September 2015 - 53
Avionics News September 2015 - 54
Avionics News September 2015 - 55
Avionics News September 2015 - 56
Avionics News September 2015 - 57
Avionics News September 2015 - 58
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Avionics News September 2015 - 60
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Avionics News September 2015 - 79
Avionics News September 2015 - 80
Avionics News September 2015 - Cover3
Avionics News September 2015 - Cover4
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