Avionics News January 2016 - 38
David is taking
on Goliath in the
avionics arena, and
from all accounts
"the little guy" is
doing quite well
IN THE FIELD
S T O R Y
direct aim at the
competition with its
IFD440 and IFD540
D A L E
S M I T H
first glance, you might call Avidyne's
direct assault on the competition for panelmounted systems unprecedented in the
avionics industry. But perhaps that's not
quite true - there have been other instances.
While the frontal attack strategy is rare in avionics, it's an
everyday occurrence in many other consumer business models,
from soft drinks to smartphones and potato chips to pickup trucks.
Of course, as you might expect, like all of their previous
product offerings, this has not been something the folks at Avidyne
approached on a whim. You don't poke a giant if you don't have
sharp arrows in your quiver.
"The 430s and 530s have been out there since 1998 or 1999 and are
coming up on 18 years old," stated Tom Harper, Avidyne's director of
marketing. "We feel the industry is ripe for an easy upgrade option.
Our philosophy regarding developing a direct slide-in, plug-and-play
replacement for those units was to offer a next-generation touchscreen navigator that has all the great easy-to-use features of our
Entegra Release 9 products in a simple-to-install package.
"We invested a lot in developing the technology for that (R9) series,
including our own COM/NAV radios, transponder, FMS and GPS. All