Avionics News January 2016 - 53

Embrace brevity; once you're up
to speed, it should only take you 10
minutes per session to knock out and
schedule a batch of tweets, respond
to mentions and thank followers for
retweets, browse lists for tweets to
comment, and search keywords for
conversations to join, according to
marketing strategist Lauren Dugan.

q Instagram

As the new Belle
of the social media
ball, Instagram
deserves mention.
It's only 4 years old but already has
300 million users, including more
than a quarter of all U.S. Internet
users. Through this platform, their
interactions with businesses are 400

percent higher than with Facebook
or Twitter, according to Forrester
Research. No wonder eMarketer
predicts it will surpass Twitter as a
marketing site within two years.
Instagram is visual; it's all about
the attractiveness - and "coolness" -
of the pictures and videos you post,
but it does share the @ mentions,
comments, likes, tags, and hashtag
conventions of other sites. It also
allows for long, descriptive captions,
and that's helpful for adding an
occasional call-to-action that politely
invites prospects to go to a unique
landing page on your website.
But first, you must connect
with them through images of your
products, installations and aviation
adventures. Boost that by encourag-

ing customers and fans to post to
branded hashtags, too. You could
also post images with overlaying
inspirational quotes, or even dayin-the-life images of your avionics
shop, events, or trade shows. Find,
follow, like and converse with others who share aviation so they can
share your inspiration.
While this clearly isn't a definitive tutorial on social media platforms - there's plenty more to learn
once you get started - by developing a strategy and recognizing the
sites that can help you find prospects and fans, you can start moving
toward adding social media to your
marketing mix. Your prospects are
already waiting, but they won't wait
long. q

Get Stall Smart.
Evolution Angle of Attack (AOA) Indicator
Reducing the likelihood of aircraft stalls
Aircraft stalls are a major concern for every pilot. So much so, that the
FAA has identified it as one of its key safety issues facing general aviation.
Aspen's innovative Evolution AOA indicator provides the pilot a visual
display of the AOA trend and the approximate available lift simultaneously
in all phases of flight. With a simple software upgrade, Aspen's AOA uses
unique, patent-pending technology to calculate and intuitively display the
aircraft AOA for both flaps up and flaps down aircraft configurations on
Aspen's Evolution primary or multi-function displays without the need for
additional hardware or aircraft modifications.
For more information, visit www.aspenavionics.com/aoa

Copyright 2016 Aspen Avionics Inc. "Aspen Avionics," "Evolution Flight Display System," "Connected Panel,"
and the Aspen Avionics aircraft logo are trademarks of Aspen Avionics Inc. All rights reserved. U.S. Patent
No. 8,085,168, and additional patents pending.

ASPEN-2869_ AOA_AvionicsNews-HlfPg-2.indd 1

EFD1000 Pro PFD

EFD1000 MFD

www.aspenavionics.com

avionics news

11/11/15 12:35 PM

january

2016

http://www.aspenavionics.com/aoa http://www.aspenavionics.com

Table of Contents for the Digital Edition of Avionics News January 2016