Avionics News January 2016 - 53
Embrace brevity; once you're up to speed, it should only take you 10 minutes per session to knock out and schedule a batch of tweets, respond to mentions and thank followers for retweets, browse lists for tweets to comment, and search keywords for conversations to join, according to marketing strategist Lauren Dugan. q Instagram As the new Belle of the social media ball, Instagram deserves mention. It's only 4 years old but already has 300 million users, including more than a quarter of all U.S. Internet users. Through this platform, their interactions with businesses are 400 percent higher than with Facebook or Twitter, according to Forrester Research. No wonder eMarketer predicts it will surpass Twitter as a marketing site within two years. Instagram is visual; it's all about the attractiveness - and "coolness" - of the pictures and videos you post, but it does share the @ mentions, comments, likes, tags, and hashtag conventions of other sites. It also allows for long, descriptive captions, and that's helpful for adding an occasional call-to-action that politely invites prospects to go to a unique landing page on your website. But first, you must connect with them through images of your products, installations and aviation adventures. Boost that by encourag- ing customers and fans to post to branded hashtags, too. You could also post images with overlaying inspirational quotes, or even dayin-the-life images of your avionics shop, events, or trade shows. Find, follow, like and converse with others who share aviation so they can share your inspiration. While this clearly isn't a definitive tutorial on social media platforms - there's plenty more to learn once you get started - by developing a strategy and recognizing the sites that can help you find prospects and fans, you can start moving toward adding social media to your marketing mix. Your prospects are already waiting, but they won't wait long. q Get Stall Smart. Evolution Angle of Attack (AOA) Indicator Reducing the likelihood of aircraft stalls Aircraft stalls are a major concern for every pilot. So much so, that the FAA has identified it as one of its key safety issues facing general aviation. Aspen's innovative Evolution AOA indicator provides the pilot a visual display of the AOA trend and the approximate available lift simultaneously in all phases of flight. With a simple software upgrade, Aspen's AOA uses unique, patent-pending technology to calculate and intuitively display the aircraft AOA for both flaps up and flaps down aircraft configurations on Aspen's Evolution primary or multi-function displays without the need for additional hardware or aircraft modifications. For more information, visit www.aspenavionics.com/aoa Copyright 2016 Aspen Avionics Inc. "Aspen Avionics," "Evolution Flight Display System," "Connected Panel," and the Aspen Avionics aircraft logo are trademarks of Aspen Avionics Inc. All rights reserved. U.S. Patent No. 8,085,168, and additional patents pending. ASPEN-2869_ AOA_AvionicsNews-HlfPg-2.indd 1 EFD1000 Pro PFD EFD1000 MFD www.aspenavionics.com avionics news * 11/11/15 12:35 PM january 2016 53
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