Avionics News October 2016 - 64
At a recent AEA International Convention & Trade Show, AEA President Paula Derks asked member companies the following
question: What's working for you? Derks challenged AEA members to share their success stories, best practices and ideas
that are working for their respective companies. This article is part of a series that highlights how AEA member companies
recognized challenging economic circumstances, and how they responded and overcame them.
Business initiatives that are elevating companies to success
S T O R Y
T H O M A S
I N M A N
n 2007, Bill Moffitt and his partners saw a business opportunity with the Federal Aviation Administration's
ADS-B Out avionics mandate in the U.S. Moffitt and his partners are all pilots, and they wanted to create a
business that would provide fellow flyers with a way to meet the mandate at a reasonable cost. As a result,
they created NavWorx, which specializes in advanced technology avionics products
for the general aviation market. According to the company, NavWorx strives to
provide high-quality, affordable avionics solutions that increase situational
awareness, reduce pilot workload, and increase the safety of flight.
As one of the leaders in affordable ADS-B technology,
the NavWorx product line consists of the ADS600-B
Universal Access Transceiver and the ADS600BG UAT. Both are TSO and STC certified for
installation in certified, experimental and lightsport aircraft.
Creating affordable technology is only one
business practice that works well for NavWorx.
The company also is adding dealers on a
daily basis. Its dealer network stretches from
Key West Seaplanes in Key West, Florida, to
Alaska Avionics in Anchorage, Alaska, and even to
East West Avionics in Honolulu, Hawaii.
Another business practice working for NavWorx is generosity.
Moffitt has attended EAA AirVenture Oshkosh for many years, and said,
"The first five days are those visited by aircraft owners." To increase traffic at
the NavWorx booth this past July, the company decided to give away experimental