Avionics News October 2016 - 68

THE MARKETER'S TIP SHEET
Continued from page 67

You asked. We acted.
By the early 1980s, Duncan Aviation had an
excellent reputation for responsive service and
technical knowledge. Much of that reputation
came

from

development

of

the

company's

large avionics loaner pool and free telephone
troubleshooting assistance. One comment then
Duncan Aviation president Robert Duncan always
fielded was whether a Duncan Aviation shop
would come to a customer's home airport. In 1985,
Duncan Aviation acted. The company worked
with maintenance facilities around the country
to develop agreements that allowed mutual
customers to receive local avionics service from
Duncan Aviation technicians.
More than 30 years later, these seedling shops
have grown into the current network of 25 avionics
repair shops and additional fixed locations that
Duncan Aviation operates at busy corporate
airports around the country. And we still listen to
customer wishes and respond by developing and
providing experience, unlike any other.

ADS
APA
AUS
AZO
BDR
BFI
BJC
BTL
DAL
FTW
FTY
FXE
HEF
HOU
HWD
IAH
ILG
ISP
LAS
LGB
LNK
LUK
MDT
MHR
MKC
MMU
NPN
PDX
PVU
PWK
SAT
SDL
STP
SUS
SYR
TEB

www.DuncanAviation.aero/60

Experience. Unlike any other.

68

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Avionics News_August 3 2016.indd 1

october

2016

8/2/2016 9:20:22 AM

early in the event - ideally when
everyone in the group has arrived.
People will look their best and are
more likely to be cooperative.
10. Take extra caution when photographing children. You may take
what you think are harmless photos of
employees' kids at a charity event or
the company picnic. Some parents do
not want their children photographed
because of custody issues or merely
personal preferences. This means you
need parental approval to photograph
minors. In fact, it makes sense to
have any person you photograph sign
a photo release giving you permission
to publish their photo. You can find a
simple standard release online with a
quick Google search.
11. Identify your photos with a file
name. If you are sending a photo
to a publication or other outside
organization, change the name
of the file to something other
than IMG_9478. Change it to
JoeSmithPresXYZAvionics, for
example. Editors, art directors and
others will bless you for this small
change.
12. Take some photos that are merely
utilitarian. For example, your trade
show booth might be set up in any
number of configurations. Photograph
how you've set up the booth so you
can refer to it for the next show.
13. Finally, take some photos that are
fun. When you know you have the
photos you need, go ahead and take
a silly photo. Experiment. Take an
odd angle. Make a face. Dance. Do
something foolish. These often turn
out to be the best photos and the ones
people love to see.
Make quality photography a priority - be
photo-minded and think graphically. With
a combination of professional photographs
and your own informal shots, your marketing
efforts will be far more effective with a small
investment. q
http://www.DuncanAviation.aero/60
Table of Contents for the Digital Edition of Avionics News October 2016
