Avionics News October 2016 - 68
THE MARKETER'S TIP SHEET Continued from page 67 You asked. We acted. By the early 1980s, Duncan Aviation had an excellent reputation for responsive service and technical knowledge. Much of that reputation came from development of the company's large avionics loaner pool and free telephone troubleshooting assistance. One comment then Duncan Aviation president Robert Duncan always fielded was whether a Duncan Aviation shop would come to a customer's home airport. In 1985, Duncan Aviation acted. The company worked with maintenance facilities around the country to develop agreements that allowed mutual customers to receive local avionics service from Duncan Aviation technicians. More than 30 years later, these seedling shops have grown into the current network of 25 avionics repair shops and additional fixed locations that Duncan Aviation operates at busy corporate airports around the country. And we still listen to customer wishes and respond by developing and providing experience, unlike any other. ADS APA AUS AZO BDR BFI BJC BTL DAL FTW FTY FXE HEF HOU HWD IAH ILG ISP LAS LGB LNK LUK MDT MHR MKC MMU NPN PDX PVU PWK SAT SDL STP SUS SYR TEB www.DuncanAviation.aero/60 Experience. Unlike any other. 68 avionics news * Avionics News_August 3 2016.indd 1 october 2016 8/2/2016 9:20:22 AM early in the event - ideally when everyone in the group has arrived. People will look their best and are more likely to be cooperative. 10. Take extra caution when photographing children. You may take what you think are harmless photos of employees' kids at a charity event or the company picnic. Some parents do not want their children photographed because of custody issues or merely personal preferences. This means you need parental approval to photograph minors. In fact, it makes sense to have any person you photograph sign a photo release giving you permission to publish their photo. You can find a simple standard release online with a quick Google search. 11. Identify your photos with a file name. If you are sending a photo to a publication or other outside organization, change the name of the file to something other than IMG_9478. Change it to JoeSmithPresXYZAvionics, for example. Editors, art directors and others will bless you for this small change. 12. Take some photos that are merely utilitarian. For example, your trade show booth might be set up in any number of configurations. Photograph how you've set up the booth so you can refer to it for the next show. 13. Finally, take some photos that are fun. When you know you have the photos you need, go ahead and take a silly photo. Experiment. Take an odd angle. Make a face. Dance. Do something foolish. These often turn out to be the best photos and the ones people love to see. Make quality photography a priority - be photo-minded and think graphically. With a combination of professional photographs and your own informal shots, your marketing efforts will be far more effective with a small investment. q