Avionics News November 2016 - 26

SOCIAL MEDIA

Continued from page 24

Facebook success: 50 percent how
and 50 percent how often
Probably the No. 2 Facebook worry is how much time
it takes to keep it active. No doubt, that's a valid concern.
It's not like you're looking for something else to fill your
day.
Gualandri said she typically spends one hour each week
preparing and posting material on Sarasota Avionics'
Facebook page. Since social media is her full-time job,
Petersen said she spends most of her week working on
preparing content and posting updates on Trego-Dugan
Aviation's various social pages as well as responding to
anyone who comments on any of their posts.
It's bad social media management to not respond to
comments.
Again, like most things, you can put as much or as little
into your social media presence as you want, but Petersen
cautions that once you start it you can't let it slide.

"Make sure you can keep at it once you start," she said.
"Once your account loses activity for a little bit, people
tend to forget about you and you lose any momentum you
have."
Petersen also said there are technologies available today
that enable you to do all of your Facebook posting at one
time and the software will send it out on different days.
"You can put all the information in on Sunday and have
it post on Monday or Wednesday or whenever you want,"
she said. "It can save a lot of time."
According to Gualandri, "The way Facebook works for
us is it piggybacks off the varying interests of our friends.
The more posts we put up, the more people will see them
and the more they will share with their friends. Today, we
have close to 5,000 friends following Sarasota Avionics.
"We've recognized it as another way to stimulate our
business and increase our customer base and it's basically
free. It works for business, but it's more about sharing
the social aspect of general aviation. We love flying and
we love airplanes, and we want to share that passion with
people in our online community." q

Plays well
with others.
Helping you get ADS-B compliant.
Whether you select our affordable ATX100 or ATX100G ADS-B-compliant
transceivers, or pick another manufacturer's unit, like L-3's award-winning
NGT-9000 Multilink transponder, our open platform approach makes our
Evolution Flight Displays fully compatible with a wide range of ADS-B Solutions.
Simply, Aspen makes it easy by providing you with cost-effective options to meet
the FAA's NextGen mandate while improving your situational awareness and
safety. And with the FAA's $500 ADS-B rebate program, you can save even more.
No matter which solution you prefer, fly confident, fly safer, fly smarter, fly compliant.
See what works in your panel at: www.aspenavionics.com/products/nextgen

Copyright 2016 Aspen Avionics Inc. "Aspen Avionics," "Evolution Flight Display System," "Connected Panel," and the Aspen Avionics
aircraft logo are trademarks of Aspen Avionics Inc. All rights reserved. U.S. Patent No. 8,085,168, and additional patents pending.

26

avionics news

*

november

2016

www.aspenavionics.com


http://www.aspenavionics.com/products/nextgen http://www.aspenavionics.com

Table of Contents for the Digital Edition of Avionics News November 2016

No label
Avionics News November 2016 - Intro
Avionics News November 2016 - No label
Avionics News November 2016 - Cover2
Avionics News November 2016 - 1
Avionics News November 2016 - 2
Avionics News November 2016 - 3
Avionics News November 2016 - 4
Avionics News November 2016 - 5
Avionics News November 2016 - 6
Avionics News November 2016 - 7
Avionics News November 2016 - 8
Avionics News November 2016 - 9
Avionics News November 2016 - 10
Avionics News November 2016 - 11
Avionics News November 2016 - 12
Avionics News November 2016 - 13
Avionics News November 2016 - 14
Avionics News November 2016 - 15
Avionics News November 2016 - 16
Avionics News November 2016 - 17
Avionics News November 2016 - 18
Avionics News November 2016 - 19
Avionics News November 2016 - 20
Avionics News November 2016 - 21
Avionics News November 2016 - 22
Avionics News November 2016 - 23
Avionics News November 2016 - 24
Avionics News November 2016 - 25
Avionics News November 2016 - 26
Avionics News November 2016 - 27
Avionics News November 2016 - 28
Avionics News November 2016 - 29
Avionics News November 2016 - 30
Avionics News November 2016 - 31
Avionics News November 2016 - 32
Avionics News November 2016 - 33
Avionics News November 2016 - 34
Avionics News November 2016 - 35
Avionics News November 2016 - 36
Avionics News November 2016 - 37
Avionics News November 2016 - 38
Avionics News November 2016 - 39
Avionics News November 2016 - 40
Avionics News November 2016 - 41
Avionics News November 2016 - 42
Avionics News November 2016 - 43
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Avionics News November 2016 - 45
Avionics News November 2016 - 46
Avionics News November 2016 - 47
Avionics News November 2016 - 48
Avionics News November 2016 - 49
Avionics News November 2016 - 50
Avionics News November 2016 - 51
Avionics News November 2016 - 52
Avionics News November 2016 - 53
Avionics News November 2016 - 54
Avionics News November 2016 - 55
Avionics News November 2016 - 56
Avionics News November 2016 - 57
Avionics News November 2016 - 58
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Avionics News November 2016 - 70
Avionics News November 2016 - 71
Avionics News November 2016 - 72
Avionics News November 2016 - Cover3
Avionics News November 2016 - Cover4
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