Avionics News February 2016 - 33

Photo courtesy of Bigstock

cellphone or tablet to avoid missing out while airborne
some rebranding focused on clarifying its two main lines
literally can be child's play.
of business - commercial and business aviation - Aircell
One of the companies making it all possible is Gogo
was no more. Gogo became the company division focused
Business Aviation. Founded
on commercial airlines, while Gogo
literally on a napkin in 1991, the
Business Aviation does what its
company got its start as Aircell,
name implies: providing in-flight
SINCE BUSINESS PEOPLE
a name broadcasting its business
connectivity to business aircraft
ARE THOUGHT OF AS ALWAYS
plan to offer airborne cellular
operators.
PLUGGED IN AND AVAILABLE, WE
service. Back then, the digital
Today, Gogo's equipment is
NEED TO BE PLUGGED IN AND
cellular network of today was
aboard almost 2,500 airliners flying
ALWAYS AVAILABLE, IF FOR NO
just getting off the ground, and
for 11 major carriers, plus more
OTHER REASON THAN
mobile telephones primarily
than 6,800 business aircraft. In fact,

THE FEAR OF
MISSING OUT,
WHICH THE KIDS
HAVE ABBREVIATED
FOMO.

used analog technologies. Once
cellular went digital and handset
prices started down, consumer
demand for mobile telephone
technology increased, as did
interest in Aircell's service.
By 2006, the company had
sufficient resources to win a
$30-plus-million auction for
an exclusive license from the
U.S. Federal Communications Commission. The license
led to the company offering air-to-ground service,
and Aircell was available aboard flights operated by
American Airlines and Delta Air Lines in 2008. After

Gogo Business Aviation is a leading
provider of in-flight connectivity
to the business aviation market. By
combining its own Gogo Biz service
with SwiftBroadband from Inmarsat
and Iridium, both of which are
satellite-based, Gogo offers nearglobal voice, operational and data
solutions aboard aircraft of all sizes.
The company went public in 2013.
Not bad for something started on a napkin.

Continued on following page
AVIONICS NEWS

*

FEBRUARY

2016

33



Table of Contents for the Digital Edition of Avionics News February 2016

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Avionics News February 2016 - Intro
Avionics News February 2016 - No label
Avionics News February 2016 - Cover2
Avionics News February 2016 - 1
Avionics News February 2016 - 2
Avionics News February 2016 - 3
Avionics News February 2016 - 4
Avionics News February 2016 - 5
Avionics News February 2016 - 6
Avionics News February 2016 - 7
Avionics News February 2016 - 8
Avionics News February 2016 - 9
Avionics News February 2016 - 10
Avionics News February 2016 - 11
Avionics News February 2016 - 12
Avionics News February 2016 - 13
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Avionics News February 2016 - 15
Avionics News February 2016 - 16
Avionics News February 2016 - 17
Avionics News February 2016 - 18
Avionics News February 2016 - 19
Avionics News February 2016 - 20
Avionics News February 2016 - 21
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Avionics News February 2016 - 24
Avionics News February 2016 - 25
Avionics News February 2016 - 26
Avionics News February 2016 - 27
Avionics News February 2016 - 28
Avionics News February 2016 - 29
Avionics News February 2016 - 30
Avionics News February 2016 - 31
Avionics News February 2016 - 32
Avionics News February 2016 - 33
Avionics News February 2016 - 34
Avionics News February 2016 - 35
Avionics News February 2016 - 36
Avionics News February 2016 - 37
Avionics News February 2016 - 38
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Avionics News February 2016 - 40
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Avionics News February 2016 - 80
Avionics News February 2016 - Cover3
Avionics News February 2016 - Cover4
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