Avionics News March 2016 - 26

ALL THINGS TO ALL SCREENS

He also shares OEM training videos on the Premier
Avionics Facebook page and YouTube channel. In
the shop's email newsletter, Paugh urges readers to
subscribe to the YouTube channel, which sends an
urged them to keep this fact in mind when they work
email
when the shop posts a new video. Creating its
with an outside Web designer. Most are like the Web
own pilot and technician training videos is on the to-do
designer whose business hosted Premier's first website
list for Premier's next website.
and asked, "What's an avionics?"
Employing learning management software takes
Outside Web designers can do the job, but avionics
videos
from storyboards to final production (with
shop owners need to be proactively involved, and the
responsive design that configures for the platform
site's keywords is a good place to start. The list should
requesting them); the videos will include interactive test
include the manufacturers of the equipment sold and
questions and documentation of individual test results.
the everyday terms for the services provided, including
"A new employee can log into the site, watch the
specialized services such as AOG avionics.
applicable videos, such as avionics test equipment,
But having the right keywords is just an invitation to a
and take the tests," he said. "When they pass, it
shop's website, according to Paugh. It's the content that
automatically records their training achievement. And it
keeps them there. In the time between his first website
will send them an email when it's
and its replacement, Paugh
time to refresh their training."
collected ideas and features from
This feature is more applicable
websites he visited.
A COORDINATED MARKETING PLAN
to technician training, Paugh
"If I liked a page design,
THAT INCLUDED A WEBSITE AND
explained, but he's working with
banner, color combination,
SOCIAL
MEDIA
WAS
-
AND
IS
-
the FAA and the examination
or menu structure, I'd take a
feature could contribute to
screen shot," he said. "When I
his goal of having successful
redesigned our website, I sorted
completion of the pilot training
through them all and melded
videos count as credit in the
those that met our needs into
FAA Wings program. The videos
the new site."
will teach pilots how to operate
And avionics shops that hire
their avionics so they can take
out their website work can do
advantage of all their capabilities.
the same thing.
Another component in the
A coordinated marketing plan
developmental stage is a database
that included a website and
that records information pertinent
social media was - and is - an
to a customer's aircraft. It will, for example, keep
essential component of Premier Avionics' business
track of the software version currently installed in all
plan. Several of its features, such as pilot training,
of the avionics. Keeping track of them all is a growing
grew out of his observations of missed opportunities
challenge for aircraft owners, and when they get a
at the shops he worked before he founded his own
notice of a software upgrade, determining whether it
business. "Honesty, integrity and treating people like
applies to their system takes little more than the input
you want to be treated are the hallmarks of all good
of the username and password on their smartphone.
avionics shops," he said. But knowledge and education
This system also will track annual inspections, IFR
of customers and the shop's staff is equally important.
certifications and ELT battery checks, anything that
Paugh travels throughout the FAA region as its Wings/
is date related. Premier will update the database if it
FAAST Team avionics instructor, and Premier Avionics
upgrades the software or performs the inspections,
hosts pilot training seminars presented by representatives
according to Paugh. If customers get these things
of the avionics manufacturers. This works hand in hand
done elsewhere, they have to update the database
with the shop's online marketing efforts because word-ofthemselves.
mouth advertising among the pilots and aircraft owners
Originally, Paugh planned to have Premier's new
account for approximately three-quarters of new customer
references. And much of that word of mouth is now
Continued on page 28
online rather than face to face.

Continued from page 25

AN ESSENTIAL
COMPONENT
OF PREMIER
AVIONICS'
BUSINESS PLAN.

26

avionics news

*

march

2016



Table of Contents for the Digital Edition of Avionics News March 2016

No label
Avionics News March 2016 - Intro
Avionics News March 2016 - Cover1
Avionics News March 2016 - Cover2
Avionics News March 2016 - No label
Avionics News March 2016 - 2
Avionics News March 2016 - 3
Avionics News March 2016 - 4
Avionics News March 2016 - 5
Avionics News March 2016 - 6
Avionics News March 2016 - 7
Avionics News March 2016 - 8
Avionics News March 2016 - 9
Avionics News March 2016 - 10
Avionics News March 2016 - 11
Avionics News March 2016 - 12
Avionics News March 2016 - 13
Avionics News March 2016 - 14
Avionics News March 2016 - 15
Avionics News March 2016 - 16
Avionics News March 2016 - 17
Avionics News March 2016 - 18
Avionics News March 2016 - 19
Avionics News March 2016 - 20
Avionics News March 2016 - 21
Avionics News March 2016 - 22
Avionics News March 2016 - 23
Avionics News March 2016 - 24
Avionics News March 2016 - 25
Avionics News March 2016 - 26
Avionics News March 2016 - 27
Avionics News March 2016 - 28
Avionics News March 2016 - 29
Avionics News March 2016 - 30
Avionics News March 2016 - 31
Avionics News March 2016 - 32
Avionics News March 2016 - 33
Avionics News March 2016 - 34
Avionics News March 2016 - 35
Avionics News March 2016 - 36
Avionics News March 2016 - 37
Avionics News March 2016 - 38
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Avionics News March 2016 - 40
Avionics News March 2016 - 41
Avionics News March 2016 - 42
Avionics News March 2016 - 43
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Avionics News March 2016 - 45
Avionics News March 2016 - 46
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Avionics News March 2016 - 48
Avionics News March 2016 - 49
Avionics News March 2016 - 50
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Avionics News March 2016 - 53
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Avionics News March 2016 - 88
Avionics News March 2016 - Cover3
Avionics News March 2016 - Cover4
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