Avionics News April 2016 - 2

APRIL 2016

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Vol. 53 No. 4
2016
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The 59th annual Aircraft Electronics Association International Convention & Trade
Show convenes in Orlando, Florida, April 27-30. The four-day event is the largest
gathering of general aviation avionics manufacturers, distributors and governmentcertified repair stations in the world. It is the platform of choice for the introduction
of new avionics products and services coming to the marketplace in 2016.

-30

Point of Communication by Joe Braddock

Time to realize your true value

AEA Now

Clarity

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& TR AD E

AP RIL 27
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Publisher
Paula R. Derks

18 Analog or digital by Dave Higdon
Standby systems add depth and redundancy

to flight safety

24 Member Profile by Christine Knauer
WAAS Avionique hones expertise

54 What's Working? by Thomas Inman
Aviation Specialties Unlimited launches Kickstarter

campaign for the Ecliptus

58 Safety matters by Christine Knauer
Tracking risks saves lives, money, time

28 Universal Growth by Dale Smith

62 The Marketer's Tip Sheet by Patricia Luebke
How to work effectively with advertising reps

34 Building a bundle by Scott M. Spangler
Combinations for safety and increased capabilities

66 Attracting the next generation by Dale Smith
Central Florida Aerospace Academy takes off with help

38 Conversation With... by Patricia Luebke
Scott Starick of Heron Aero Solutions

40 Member Profile by Christine Knauer
Oceania Aviation grows MRO, launches mod program

from Gulf Coast Avionics founder

72 Business Basics by Greg Laslo
Device directions: How to expand your marketing to

connect with mobile customers

76 Meet the AEA Awards nominees

Garmin advances ADS-B options

Two new GTX transponders hit the market

by Dave Higdon

87 Robert Duncan to receive AEA Lifetime

Achievement Award

Survey reveals hiring trends for
aviation industry by JSfirm.com

52 DFW Instrument acquired by Red Aviation
by Christine Knauer

» » »

AVIONICS NEWS
is a monthly publication of the
Aircraft Electronics Association®
EDITORIAL & EXECUTIVE OFFICES:
3570 NE Ralph Powell Road
Lee's Summit, MO 64064
Phone: 816-347-8400
Fax: 816-347-8405
Email: avionicsnews@aea.net
Website: www.avionicsnews.net

RS
Y MATTE
VES
* SA FET
SKS SA
NG RI
TRACKI ONEY, TIME
M
LIVES,

The View from Washington by Ric Peri

14 International News and

Regulatory Updates by Ric Peri

AE A IN TE

What's New
The source for updates on AEA members

Marketplace Classifieds

Jobs, equipment, calibration services & more

Advertisers Index * page 86

Editor
Geoff Hill
Managing Editor
Jeff Kirchhoff
Director of Advertising
Lauren McFarland
Circulation Manager
Katie Ryser
Senior Writers

Ric Peri
Jason Dickstein
Contributing Writers
Joseph E. (Jeb) Burnside
Dave Higdon
Thomas Inman
Christine Knauer
Greg Laslo
Patricia Luebke
John D. Ruley
Dale Smith
Scott M. Spangler
Jim Sparks
Published monthly by the Aircraft Electronics Association®
(ISSN 0567-2889). Periodicals postage paid at Lee's Summit,
MO and additional mailing offices. Advertising rates furnished
upon request. For subscription information, send name
and complete mailing address to:
AVIONICS NEWS
3570 NE Ralph Powell Road
Lee's Summit, MO 64064
POSTMASTER: Send address changes to AVIONICS NEWS,
3570 NE Ralph Powell Road, Lee's Summit, MO 64064.
The publishers and editors of this magazine do not accept
responsibility for statements made by advertisers herein or
for the opinions expressed by authors of bylined articles.
Materials may not be reproduced without written permission.
Material for Avionics News (USPS 452011) is welcome for
review; however, the editors assumes no responsibility for
the return or safety of artwork, photographs or manuscripts.
Articles submitted for publication become the property of the
AEA. Articles submitted by AEA contractors are considered
work-for-hire and, as such, are the property of the AEA.
Avionics News and its editors reserve the right to edit all
articles for length, clarity and content.
© 2016 Aircraft Electronics Association * All rights reserved.

PRINTED IN THE USA.

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Table of Contents for the Digital Edition of Avionics News April 2016