Avionics News April 2016 - 63

lie. Your company is being judged by the timeliness of your
invoice payments.
If you find yourself falling behind, speak up. Every publication is willing to work with you to establish a payment
plan, which typically involves paying for the current ad first
while catching up with partial payments on old invoices.
There's no shame to this. In fact, just the opposite. When a
company fell behind and caught up, it was never used as a
black mark. A company that kept up with the payment plan
was always given extra points for being true to its word.
Getting caught up was viewed as a positive sign about the
health and resilience of a company.
Establish separate relationships with a publication's editorial staff, and cultivate those relationships over time. Don't rely
on your advertising sales rep to be your sole connection to the
entire publication. Telephoning an editor is far more powerful

(and effective) than relying on a sales rep to carry the message
for you. If you are unhappy with editorial coverage, tell the editor; don't threaten your ad sales rep. He or she is not the one
responsible. Keep in mind that a threat to cancel your advertising is not as powerful as you may think, and every publication
has heard that threat dozens of times over the years.
Return phone calls. Here's why: A sales rep calls and
leaves a message about an opportunity in the upcoming
issue. It could be that their fourth cover advertiser dropped
out or can't make the material due date, and the publication
is willing to place your company's ad on the cover at a runof-book rate. That happens. Here's another example: A publication might be considering a new initiative that could showcase your company, and you're the first company they call.
Continued on following page

Get Stall Smart.
Evolution Angle of Attack (AOA) Indicator
Reducing the likelihood of aircraft stalls
Aircraft stalls are a major concern for every pilot. So much so, that the
FAA has identified it as one of its key safety issues facing general aviation.
Aspen's innovative Evolution AOA indicator provides the pilot a visual
display of the AOA trend and the approximate available lift simultaneously
in all phases of flight. With a simple software upgrade, Aspen's AOA uses
unique, patent-pending technology to calculate and intuitively display the
aircraft AOA for both flaps up and flaps down aircraft configurations on
Aspen's Evolution primary or multi-function displays without the need for
additional hardware or aircraft modifications.
For more information, visit www.aspenavionics.com/aoa

Copyright 2016 Aspen Avionics Inc. "Aspen Avionics," "Evolution Flight Display System," "Connected Panel,"
and the Aspen Avionics aircraft logo are trademarks of Aspen Avionics Inc. All rights reserved. U.S. Patent
No. 8,085,168, and additional patents pending.

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EFD1000 Pro PFD

EFD1000 MFD

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avionics news

1/11/16 10:07 AM

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2016

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Table of Contents for the Digital Edition of Avionics News April 2016