Avionics News June 2016 - 2

JUNE 2016

avionicsnews.net
AVI ON

Vol. 53 No. 6

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This issue covers the highlights of the 59th annual Aircraft Electronics Association
International Convention & Trade Show, which took place in Orlando, Florida, April
27-30. Read more beginning on page 50.

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AVIONICS NEWS
is a monthly publication of the
Aircraft Electronics Association®

MAGIC

Point of Communication by Bruce Baxter

Quantity versus margin

s by
An add res trat or
inis
s one
FAA Adm
Hue rta wa hts of an
Mic hae l
ny hig hlig
Con ven tion
of the ma
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act ion -pa

6	

AEA Now

12 	
	

2016 AEA Convention regulatory recap

pg. 50

The View from Washington by Ric Peri

Publisher
Paula R. Derks

14 	 International News and
	
Regulatory Updates by Ric Peri

46 	
	

	

20 	 Moving Onward on Part 23 by Dave Higdon
One aircraft OEM sees a better way to better panels
	

The Marketer's Tip Sheet by Patricia Luebke
Proofreading: Spellcheck isn't enough in the
high-stakes world of marketing

50 	 Making Magic by Joseph E. (Jeb) Burnside
The avionics industry comes together in Orlando
	
	

24 	 Member Profile by Christine Knauer
	 Vic Avionics has unexpected beginning

to explore New Horizons

60 	 What's Working? by Thomas Inman
Plane sense
	

28 	 The quest for clear communications
	
by Dave Higdon

64 	 Business Basics by Greg Laslo
Space for buying: Understanding the psychology
	

34 	 Conversation With... by Patricia Luebke
Bryson Pogson of Turbine Aircraft Services
	

	

of the shopping environment

36 	 Getting the most out of your AEA membership
	
by Christine Knauer

68	
	

What's New

42 	 Member Profile by Christine Knauer
	 LoPresti Aviation shines with HID lighting

70	
	

» » »

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EDITORIAL & EXECUTIVE OFFICES:
3570 NE Ralph Powell Road
Lee's Summit, MO 64064
Phone: 816-347-8400
Fax: 816-347-8405
Email: avionicsnews@aea.net
Website: www.avionicsnews.net

The source for updates on AEA members

Marketplace Classifieds
Jobs, equipment, calibration services & more

Advertisers Index * page 63

60

Editor
Geoff Hill
Managing Editor
Jeff Kirchhoff
Director of Advertising
Lauren McFarland
Circulation Manager
Katie Ryser
Senior Writers

Ric Peri
Jason Dickstein
Contributing Writers
Joseph E. (Jeb) Burnside
Dave Higdon
Thomas Inman
Christine Knauer
Greg Laslo
Patricia Luebke
John D. Ruley
Dale Smith
Scott M. Spangler
Jim Sparks
Published monthly by the Aircraft Electronics Association®
(ISSN 0567-2889). Periodicals postage paid at Lee's Summit,
MO and additional mailing offices. Advertising rates furnished
upon request. For subscription information, send name
and complete mailing address to:
AVIONICS NEWS
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POSTMASTER: Send address changes to AVIONICS NEWS,
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The publishers and editors of this magazine do not accept
responsibility for statements made by advertisers herein or
for the opinions expressed by authors of bylined articles.
Materials may not be reproduced without written permission.
Material for Avionics News (USPS 452011) is welcome for
review; however, the editors assumes no responsibility for
the return or safety of artwork, photographs or manuscripts.
Articles submitted for publication become the property of the
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work-for-hire and, as such, are the property of the AEA.
Avionics News and its editors reserve the right to edit all
articles for length, clarity and content.
© 2016 Aircraft Electronics Association * All rights reserved.

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Table of Contents for the Digital Edition of Avionics News June 2016
