Avionics News August 2016 - 45

this shirt and declaring it sound will save you from endless
Remember the TSA. If you're distributing
complaints that "this shirt is scratchy," "it shrunk," "the
an item at a trade show, sales meeting or other event
color faded" or whatever. Get all that out of the way before
where people will be returning home on the airlines,
you place an order.
you will want to review the Transportation Security
Here's a bonus tip. I've learned that all men are divided
Administration's list of banned items. You're not going
into two groups: those who will wear pink shirts and those
to give away a meat cleaver or hand grenade, but some
who refuse to wear pink shirts - or any color close to pink.
of the items are subtler. Post 9/11, one company at a
conference distributed what was essentially a box cutter.
Don't go cheap - Part 2: When I worked for a
The tool was intended to cut out a magazine article or
magazine publishing company, each employee was given
coupon, but it was still a box cutter. Another time, a
a polyester knit hat and scarf with the company's logo as
company created beautiful snow globes for each guest
a Christmas gift. This hat/scarf duo was so cheap that it
at a dinner banquet. Unbeknownst to the company, snow
looked (and felt) like something you'd find in a bin at the
globes at that time were on the TSA banned items list,
local dollar store. Employees were so
and it broke the marketer's heart
turned off by this "gift" that there was
to see people leaving these snow
a mini-rebellion.
globes on the banquet tables rather
IT SEEMS THERE'S
At the time, the company was
than having to check them in their
A BOOTH AT EVERY
headquartered in the middle of
luggage for the trip home.
SHOW THAT
Times Square. The first one probably
CREATES A BUZZ
happened innocently; someone on their
Remember the ladies.
FOR GIVING AWAY A
lunch hour gave their hat and scarf to
That was Abigail Adams' plea
COOL ITEM NO ONE
a homeless person. As more and more
to her husband, John, back in
HAS SEEN BEFORE
employees noticed this, word spread
1776, in the struggle for U.S.
THAT SHOWGOERS
and more "donations" were made.
independence. When you're
ACTUALLY WANT.
By the next day, every panhandler,
ordering company logoed shirts
and subway denizen within 10 blocks
for staff to wear at a trade show
of the office were wearing these
booth, a man's size small is not
festive company hats and scarves. I'm
a substitute for a woman's size.
confident that's not what the human
Smaller women have shown me
resources executive who picked this
how they can gather up a handful
item had in mind. Know your audience.
of material in a shirt they are
required to tuck into their pants for
Break with tradition. If this is the 12th year
booth duty. It's not a good look. You want your team to
your company is giving away squeezy stress balls at
look their best, so order women's sizes for your female
a show, it may be time to make a change. Keychains,
staff. At the same time, larger people will appreciate
stress balls, beer coozies: we've seen them thousands
having plus sizes available. Most shirts come in 2XL,
of times. It's tempting to call in a repeat order for those
3XL and higher. Your goal is not to have everyone fit into
stress balls, but take a chance with something new. It
one mold, but to have your staff look crisp and neat.
seems there's a booth at every show that creates a buzz
for giving away a cool item no one has seen before that
And speaking of shirts ... If you're ordering
showgoers actually want. You could be that company,
shirts from a new vendor, take the time and live with the
so give it a try.
sample. Wear it. Wash it. Put it in the dryer. You don't
want to spend big bucks on shirts only to have the XLs
Continued on following page
turn into mediums after a stint in the dryer. Previewing

YOU COULD
BE THAT
COMPANY, SO
GIVE IT A TRY.

avionics news

*

august

2016

45



Table of Contents for the Digital Edition of Avionics News August 2016

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Avionics News August 2016 - Intro
Avionics News August 2016 - Cover1
Avionics News August 2016 - Cover2
Avionics News August 2016 - No label
Avionics News August 2016 - 2
Avionics News August 2016 - 3
Avionics News August 2016 - 4
Avionics News August 2016 - 5
Avionics News August 2016 - 6
Avionics News August 2016 - 7
Avionics News August 2016 - 8
Avionics News August 2016 - 9
Avionics News August 2016 - 10
Avionics News August 2016 - 11
Avionics News August 2016 - 12
Avionics News August 2016 - 13
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Avionics News August 2016 - 17
Avionics News August 2016 - 18
Avionics News August 2016 - 19
Avionics News August 2016 - 20
Avionics News August 2016 - 21
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Avionics News August 2016 - 24
Avionics News August 2016 - 25
Avionics News August 2016 - 26
Avionics News August 2016 - 27
Avionics News August 2016 - 28
Avionics News August 2016 - 29
Avionics News August 2016 - 30
Avionics News August 2016 - 31
Avionics News August 2016 - 32
Avionics News August 2016 - 33
Avionics News August 2016 - 34
Avionics News August 2016 - 35
Avionics News August 2016 - 36
Avionics News August 2016 - 37
Avionics News August 2016 - 38
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Avionics News August 2016 - 40
Avionics News August 2016 - 41
Avionics News August 2016 - 42
Avionics News August 2016 - 43
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Avionics News August 2016 - 45
Avionics News August 2016 - 46
Avionics News August 2016 - 47
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Avionics News August 2016 - 49
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Avionics News August 2016 - 53
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Avionics News August 2016 - 70
Avionics News August 2016 - 71
Avionics News August 2016 - 72
Avionics News August 2016 - Cover3
Avionics News August 2016 - Cover4
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