Avionics News August 2016 - 56

BUSINESS BASICS

Continued from page 55

companies that give to charities
they care about, according to Cone
Communications. That can even
make those customers spend more,
according to researchers at Temple
University, who also found that a
moderate discount along with the
charity message resulted in the best
sales, probably because they felt the
company was operating altruistically
by sacrificing some revenues.
But charitable giving can also
benefit you-. There's plenty of
evidence that people who give of
their time and treasure tend to be
happier and healthier than nongivers. It may also mean that you
build on your positive reputation.

And, of course, your accountant
can advise how it may provide a
source for tax deductions, through
sponsorships, gifts and cash
donations.
And doing good can also create
goodwill through connections you
make, the people you meet, the
collaborative relationships you build,
and the "nice guy" image you inspire
among your staff. All of this is good.
In fact, it may prove invaluable.
Planned giving
So if that all sounds good, proceed
with putting a plan together to
choose a cause, determine what
you'll give, and take the steps to get
the most from your giving. All of this
works best when it's done with sound
planning and execution.

You want your charitable
donations to serve your shop, so
have a strategy. To boost employee
morale, ask them what causes they
feel strongly about. To impress
customers, ask the same of your
best. To integrate yourself into the
local corporate or philanthropic
community, find where your interests
converge.
A local foundation can help,
and you might also want to assign
philanthropy to an employee
committee, according to Mike
Hannigan, founder of Give
Something Back. If you're thinking
about making this a long-term thing,
consider setting up a formal donorrequest process. Not only does this
bake giving into your shop culture,
but you'll also need it when word of

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56

avionics news

*

august

2016


http://www.avweb.com

Table of Contents for the Digital Edition of Avionics News August 2016

No label
Avionics News August 2016 - Intro
Avionics News August 2016 - Cover1
Avionics News August 2016 - Cover2
Avionics News August 2016 - No label
Avionics News August 2016 - 2
Avionics News August 2016 - 3
Avionics News August 2016 - 4
Avionics News August 2016 - 5
Avionics News August 2016 - 6
Avionics News August 2016 - 7
Avionics News August 2016 - 8
Avionics News August 2016 - 9
Avionics News August 2016 - 10
Avionics News August 2016 - 11
Avionics News August 2016 - 12
Avionics News August 2016 - 13
Avionics News August 2016 - 14
Avionics News August 2016 - 15
Avionics News August 2016 - 16
Avionics News August 2016 - 17
Avionics News August 2016 - 18
Avionics News August 2016 - 19
Avionics News August 2016 - 20
Avionics News August 2016 - 21
Avionics News August 2016 - 22
Avionics News August 2016 - 23
Avionics News August 2016 - 24
Avionics News August 2016 - 25
Avionics News August 2016 - 26
Avionics News August 2016 - 27
Avionics News August 2016 - 28
Avionics News August 2016 - 29
Avionics News August 2016 - 30
Avionics News August 2016 - 31
Avionics News August 2016 - 32
Avionics News August 2016 - 33
Avionics News August 2016 - 34
Avionics News August 2016 - 35
Avionics News August 2016 - 36
Avionics News August 2016 - 37
Avionics News August 2016 - 38
Avionics News August 2016 - 39
Avionics News August 2016 - 40
Avionics News August 2016 - 41
Avionics News August 2016 - 42
Avionics News August 2016 - 43
Avionics News August 2016 - 44
Avionics News August 2016 - 45
Avionics News August 2016 - 46
Avionics News August 2016 - 47
Avionics News August 2016 - 48
Avionics News August 2016 - 49
Avionics News August 2016 - 50
Avionics News August 2016 - 51
Avionics News August 2016 - 52
Avionics News August 2016 - 53
Avionics News August 2016 - 54
Avionics News August 2016 - 55
Avionics News August 2016 - 56
Avionics News August 2016 - 57
Avionics News August 2016 - 58
Avionics News August 2016 - 59
Avionics News August 2016 - 60
Avionics News August 2016 - 64
Avionics News August 2016 - 62
Avionics News August 2016 - 63
Avionics News August 2016 - 64
Avionics News August 2016 - 65
Avionics News August 2016 - 66
Avionics News August 2016 - 67
Avionics News August 2016 - 68
Avionics News August 2016 - 69
Avionics News August 2016 - 70
Avionics News August 2016 - 71
Avionics News August 2016 - 72
Avionics News August 2016 - Cover3
Avionics News August 2016 - Cover4
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