Avionics News August 2016 - 57

your generosity gets out.
Whichever way you go about
selecting your cause, focus on a
niche: animal welfare, hunger, job
training, STEM education, aviation
education (as in learn to fly programs
for girls, or, perhaps, your favorite
trade association's scholarship fund),
the local children's hospital, or other
causes. If possible, aim to stand out,
so you're not just another logo on a
T-shirt.
Once you have causes in mind,
do some old-fashioned shoeleather research on your top picks,
just like you would any other
business relationship. Visit with the
organizations, their projects, and
other donors, and reference sites like
Guidestar.org, Charity Navigator,
and the Better Business Bureau. A
bad selection can actually backfire,
so tread responsibly.
Now figure out what, or how
much, you plan to give.
Your efforts are limited only by
how much you want to do. This
can range from a garage sale of
items donated by staff or matching
employee donations to your chosen
charity, to hosting a fundraiser gala
in your hangar or donating product
and selling tickets to a prize raffle.
Or you could just shut down for
a day so your team can work on a
service project. Be creative, and be
flexible to local needs; for example,
inspiring STEM education may
simply require sponsoring a school
group's visit to a science museum.
Next, make this a big deal.
Incorporate your cause tactfully
into your blog, social media,
email signature lines, website,
and newsletters with both pictures
and words. Promote it with public
relations efforts, and ask your
charitable partner to do the same,
according to Hilary Kaye of HKA
Inc. Marketing Communications.
Consider how you can get your
customers, vendors and neighbors

involved, too, so you can magnify
your impact; for example, invite
each to events, fundraising
programs, and the like.
Moving forward, make sure it's
sustainable since you're making
this part of your culture; build it
into next year's budget so you don't
over-promise. Start small if you

have to with time and effort, and
grow it to financial support next
year, or even the next, according to
Hannigan.
After all, doing good for a cause
can do just as much good for you.
Especially in business, it's nice to
find yourself in a position where
everybody wins. q

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avionics news

*

august

2016

57


http://www.Guidestar.org http://www.sandia.aero

Table of Contents for the Digital Edition of Avionics News August 2016

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Avionics News August 2016 - Intro
Avionics News August 2016 - Cover1
Avionics News August 2016 - Cover2
Avionics News August 2016 - No label
Avionics News August 2016 - 2
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Avionics News August 2016 - Cover3
Avionics News August 2016 - Cover4
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