Avionics News February 2017 - 21

Displays of installed avionics can
often do double duty and serve
as capability demonstrators and
training simulators.
OPPOSITE PAGE: A dealer is a
technical information resource
that provides guidance on what
components will serve the
customer's avionics needs.

which falls somewhere between dealer cost and the OEM's
of price-fixing; it is a holistic consideration of how individual
suggested retail price? This figure is an important variable in the
actions, such as setting a retail price, affects other shops, not
economic algebra that defines
to mention the industry and the
a shop's continued viability.
customers it serves.
Its other variables include the
If the answer is derived from a zerocosts of labor - especially
sum
equation that takes no competitive
MANY AMONG THE DEALER
important when seeking new
prisoners, a variable in the equation
COMMUNITY HAVE
technicians - installation
should be reliable data on how far
WONDERED WHETHER
costs and the laundry list of
a customer will fly before the price
overhead expenses.
of retrofit avionics is not worth the
THESE MOTIVATIONAL
These are all clearly
investment. And if there is no dealer
REQUIREMENTS
important questions the
within the customer's comfort radius,
industry must answer.
what are the consequences to aviation
Increasing the customer pool
as a whole?
isn't a reasonable option.
"What we're starting to see
Measured by active pilots
is a paradigm shift in the dealer
and aircraft, the overall
relationship," said Bill Hanf of Green
marketplace has been
Mountain Avionics in Middlebury,
shrinking since the 1980s
Vermont. "Not for all of them, but for
despite repeated local,
some." It's adding another layer of
regional and national efforts to entice newcomers to enter it.
challenge to the business. "I don't make the rules, but I try to
Price is a determining factor in many aspects of aviation.
play by them," he said.
When formulating this figure, those involved must channel
What makes discussion of this topic difficult is that each
the Star Trek conversation and weigh the balance between the
Continued on following page
needs of the many and the needs of the few. This is not the seed

ARE NECESSARY IN
TODAY'S CHANGING
MARKETPLACE.

avionics news

*

february

2017

21



Table of Contents for the Digital Edition of Avionics News February 2017

No label
Avionics News February 2017 - Intro
Avionics News February 2017 - No label
Avionics News February 2017 - Cover2
Avionics News February 2017 - 1
Avionics News February 2017 - 2
Avionics News February 2017 - 3
Avionics News February 2017 - 4
Avionics News February 2017 - 5
Avionics News February 2017 - 6
Avionics News February 2017 - 7
Avionics News February 2017 - 8
Avionics News February 2017 - 9
Avionics News February 2017 - 10
Avionics News February 2017 - 11
Avionics News February 2017 - 12
Avionics News February 2017 - 13
Avionics News February 2017 - 14
Avionics News February 2017 - 15
Avionics News February 2017 - 16
Avionics News February 2017 - 17
Avionics News February 2017 - 18
Avionics News February 2017 - 19
Avionics News February 2017 - 20
Avionics News February 2017 - 21
Avionics News February 2017 - 22
Avionics News February 2017 - 23
Avionics News February 2017 - 24
Avionics News February 2017 - 25
Avionics News February 2017 - 26
Avionics News February 2017 - 27
Avionics News February 2017 - 28
Avionics News February 2017 - 29
Avionics News February 2017 - 30
Avionics News February 2017 - 31
Avionics News February 2017 - 32
Avionics News February 2017 - 33
Avionics News February 2017 - 34
Avionics News February 2017 - 35
Avionics News February 2017 - 36
Avionics News February 2017 - 37
Avionics News February 2017 - 38
Avionics News February 2017 - 39
Avionics News February 2017 - 40
Avionics News February 2017 - 41
Avionics News February 2017 - 42
Avionics News February 2017 - 43
Avionics News February 2017 - 44
Avionics News February 2017 - 45
Avionics News February 2017 - 46
Avionics News February 2017 - 47
Avionics News February 2017 - 48
Avionics News February 2017 - 49
Avionics News February 2017 - 50
Avionics News February 2017 - 51
Avionics News February 2017 - 52
Avionics News February 2017 - 53
Avionics News February 2017 - 54
Avionics News February 2017 - 55
Avionics News February 2017 - 56
Avionics News February 2017 - 57
Avionics News February 2017 - 58
Avionics News February 2017 - 59
Avionics News February 2017 - 60
Avionics News February 2017 - 61
Avionics News February 2017 - 62
Avionics News February 2017 - 63
Avionics News February 2017 - 64
Avionics News February 2017 - 65
Avionics News February 2017 - 66
Avionics News February 2017 - 67
Avionics News February 2017 - 68
Avionics News February 2017 - 69
Avionics News February 2017 - 70
Avionics News February 2017 - 71
Avionics News February 2017 - 72
Avionics News February 2017 - Cover3
Avionics News February 2017 - Cover4
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