Avionics News February 2017 - 60

series

BUSINESS BASICS
B Y

G R E G

L A S L O

Flight Training
Exploring the benefits of educating new aircraft owners

N

ot too long after collecting the airplane -
and uncomfortably close to a sobering first
annual - a friendly controller advised that the
transponder had shot craps. Tucked, as we were, under
Class B airspace, I set about to get it fixed as soon as
possible.
I had only recently graduated from renter to owner, so
when a couple of trusted pilots recommended the same
avionics shop, I made the call, dropped my new-to-me
machine off, and crossed my fingers. Nothing I'd done to
date prepared me for the process of owning an airplane,
even though I'd been around them for years. Everything
seemed complicated, and I needed to learn the ropes, and
learn fast, before I came to my senses.
If memory serves, I lucked out, and the problem was

60

avionics news

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february

2017

just a knackered connection. But I remember thinking
that if owning a car was this intimidating, I'd probably
start taking the bus.
Every week or so, some over-confident dude buys his
first airplane, and shortly thereafter, he'll have a problem
that will need to be fixed. Since this is his first time
around the block, he's in dire need of some good-quality
education on the care and feeding of that pride and
joy, which only on paper looks like that of his leathertrimmed sedan.
That solution comes from you and your shop's efforts
to build first-time customer education into your marketing
and service efforts. From the information you provide
on your website to face-to-face interaction at your shop,
you're able to not only teach and service that customer



Table of Contents for the Digital Edition of Avionics News February 2017

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Avionics News February 2017 - Intro
Avionics News February 2017 - No label
Avionics News February 2017 - Cover2
Avionics News February 2017 - 1
Avionics News February 2017 - 2
Avionics News February 2017 - 3
Avionics News February 2017 - 4
Avionics News February 2017 - 5
Avionics News February 2017 - 6
Avionics News February 2017 - 7
Avionics News February 2017 - 8
Avionics News February 2017 - 9
Avionics News February 2017 - 10
Avionics News February 2017 - 11
Avionics News February 2017 - 12
Avionics News February 2017 - 13
Avionics News February 2017 - 14
Avionics News February 2017 - 15
Avionics News February 2017 - 16
Avionics News February 2017 - 17
Avionics News February 2017 - 18
Avionics News February 2017 - 19
Avionics News February 2017 - 20
Avionics News February 2017 - 21
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Avionics News February 2017 - 24
Avionics News February 2017 - 25
Avionics News February 2017 - 26
Avionics News February 2017 - 27
Avionics News February 2017 - 28
Avionics News February 2017 - 29
Avionics News February 2017 - 30
Avionics News February 2017 - 31
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Avionics News February 2017 - 53
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Avionics News February 2017 - 55
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Avionics News February 2017 - 57
Avionics News February 2017 - 58
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Avionics News February 2017 - 60
Avionics News February 2017 - 61
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Avionics News February 2017 - 70
Avionics News February 2017 - 71
Avionics News February 2017 - 72
Avionics News February 2017 - Cover3
Avionics News February 2017 - Cover4
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