Avionics News March 2017 - 66
Continued from page 64
Areas for improvement
Using a SWOT analysis to identify learning needs
If you're looking for areas to improve your shop,
assess where you might have holes in your operations
with a SWOT analysis, which helps you understand
your strengths, weaknesses, opportunities and threats.
1. Strengths. Consider the services you offer and the
procedures you use, and identify those things that your
shop is good at doing - installing particular types of
equipment, having fun on the shop floor, assembling
efficient bids, and so forth. This not only identifies the
areas where you're confident in your abilities, but it
also hints at knowledge and experience you can share.
2. Weaknesses. Reflect, honestly, on those things
your shop doesn't excel at, which might be hindering
your growth, and that you'd like to fix. This helps you
identify the changes you need to make to your business
model, your processes and your training - as well as
the kinds of questions you could ask of other shops.
3. Opportunities. Examine where you could go for
good-enough to great, and explore ways you might
improve your business, such as new services, different
scheduling or modified workflows. Brainstorm whether
you can do more with what you have to make your shop
more efficient and effective, and look for other shops
that have been successful at this to emulate.
4. Threats. Make sure you recognize what factors
in your business actually hinder your success; identify
customer trends, service roadblocks, and other obstacles
that stand between you and your goals - as well as
those that might cause problems with implementing
new ideas - and use this insight to learn from peer
shops how to decrease risk and optimize your efforts.
L3 LYNX TOUCHSCREEN ADS-B, MFD.
Transponder / GPS / Traffic / Weather / Tablet Display / and that's just the beginning.