Avionics News June 2019 - 47

Easy as 1, 2, 3. When you write numbers, use a consistent style. The most-common method is to spell out numbers from one through nine. For 10 and higher, use numerals.
So you'd write, "The two aircraft each taxied 200 yards."
What time is it? It's universal to express time as
7, colon, 30 or 7:30, for example. But what about a.m. and
p.m.? The AP Stylebook would direct the author to state the
time as 7:30 a.m. If you elect to use periods (a.m.), capitalize
it (AM), capitalize it with periods (A.M.) or use no periods
at all (am), pick one and be consistent.
Same with phone numbers. For a while, the
European style of using periods to write a phone number,
such as 212.555.1212, was popular.
But that style seems to be fading, and
other choices remain. If you adopt the
AP Stylebook, you would use hyphens:
212-555-1212. Again, pick a method and
stick with it.
Consider city and state
names. According to the AP
Stylebook, provide a state identification
for the city if your story has no dateline.
Most marketing pieces do not have datelines, so include the state after the city
when writing copy. The AP Stylebook
recently changed its rule regarding state
names, and writers are now asked to spell
out all state names in the body of a story.
The same is true for states and provinces
outside the United States. For example, it would be Kansas
City, Missouri, rather than Kansas City, Mo. Likewise, it
would be Toronto, Ontario, rather than Toronto, Ont. Again,
the AP Stylebook is adopted primarily for Associated Press
writers, but many others choose not to follow it. Pick a style
and be consistent in your marketing materials.
Names of people. Some publications refer to
individuals by their first names because it comes across as
more "reader-friendly," while others only use the last name
after the first reference. If you're issuing a news release,
for example, about a new hire or a promotion, choose one
style and use it throughout. The only exception is within
a quote. You may write, "Smith has a bachelor's degree
in aeronautics," but then elsewhere in your release have a
quote from your president that says, "We're thrilled to have
Bob on board."
Make your emails and signature boxes
as uniform as your company shirts. Writing
style also pertains to typefaces. Select a typeface and size
that every employee in your company will use routinely in
emails and letters. The same goes for signature boxes/blocks

in emails. Set a format so that each signature box might
have the employee's name, title, company name followed
by (your choice here) the company slogan or an upcoming
show (which will change). For example, "Come see us at
NBAA 2019 in booth 594." You want a style that is uniform
throughout your company and not have signature blocks
where everyone does their own thing with various emojis
and favorite motivational quotes. Again, develop a consistent
look and feel throughout your organization.
You're the aviation expert, so write like
one. Airplane and avionics manufacturers all have a particular style in how their products are designated, such as capital
letters, spaces or hyphens. For example,
Robinson Helicopter's style is R22 and
R44 (no hyphen and no space). Other
examples include the Avidyne IFD550 (no
hyphen and no space). However, it's the
Garmin GTN 650 (notice the space and no
hyphen). It's easy to check the particular
style of a manufacturer on its website if
you're not sure.
Of all the aviation copyediting I do,
the most-frequent mistake I see is hanger
for hangar and decent for descent. You're
the aviation expert, so pay special attention that all the aviation words are spelled
accurately.
Make your own stylesheet.
You may not have enough entries for an
entire stylebook, but your company will benefit from having a stylesheet that would note consistent usage of your
airport name, the style for the name of your top executives
(Jonathan or Jon, for example), and other data unique to
your company. The stylesheet would include other items
such as the format for your signature boxes and specifications for the use of your logo.
Develop a style mindset. Once you start thinking about style, you will stop yourself when creating your
marketing materials. For example, handheld is one word
when used as a noun: He used a handheld to call for help.
However, according to the AP Stylebook, you should add a
hyphen to hand-held when it's used as an adjective: I have a
hand-held computer.
Having a style, and sticking to it, accomplishes two goals.
It encourages all your employees to work as a team in their
written communications, whether it's copy for your website
or an email to a customer. In addition, a customer might not
notice that "they always have handheld as one word," but
the added professionalism of a consistent style will give your
company's marketing materials a little bit of extra polish. q

YOU'RE THE
AVIATION
EXPERT, SO
PAY SPECIAL
ATTENTION
THAT ALL THE
AVIATION
WORDS ARE
SPELLED
ACCURATELY.

avionics news

*

june

2019

47



Avionics News June 2019

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Avionics News June 2019 - Intro
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Avionics News June 2019 - Cover2
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