Avionics News June 2020 - 4

More essential
than ever before
D

o you get the feeling we've been
it is today, and you have some grim figures
here before? I'll let you pick the
and a formula for recession - one that lasted
reason, but you can only go back
eight months.
six decades. Are you thinking financial
So yes, we've been here before. The
crisis or recession? What about double-digit
importance of perseverance through these
unemployment rates? You probably
recessionary cycles is paramount.
were not thinking about the year
Opportunities in civil aviation
1957, when the Aircraft Electronics
have expanded dramatically since
Association was founded, and the
the golden age of flying, and the
last time the association didn't host a
importance of pivoting, innovating
convention.
and promoting your products and
It seems obvious, but the reason
services are what best-practices
the AEA didn't have a convention
point to while pushing through these
Mike Adamson
that year was because the
challenging times.
A case in point comes from Time
organization was being established
Magazine, which highlighted the efforts of a
and making plans for its first show in Dallas
car dealership in St. Louis during the 1957-58
in 1958. What may come as a surprise is
recession. During a period of declining sales,
1957 also was a year in which the world
the worst the auto industry had seen in years,
was battling an influenza pandemic. As the
the dealership put its sales representatives on
association was preparing for Dallas, the
duty for 64 hours straight as part of a sell-a"Asian flu," similar in origin and case totals
thon. The effort increased sales 73%.
to COVID-19, was putting the economy
in a tailspin. Consider those case counts
Continued on page 15
impacting a population almost half of what

4

avionics news

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Avionics News June 2020

Table of Contents for the Digital Edition of Avionics News June 2020

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Avionics News June 2020 - Cover1
Avionics News June 2020 - Cover2
Avionics News June 2020 - 1
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Avionics News June 2020 - Cover3
Avionics News June 2020 - Cover4
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