Avionics News January 2021 - 32

feature
From a rock-solid commitment to
providing advanced solutions for
Part 23 GA aircraft to aggressive
expansion into Part 25 business jets
and midsize helicopters, to an array
of new-generation systems including
AI-based 'see-and-avoid' systems for
manned aircraft and UAVs, Avidyne
is turning its 'underdog' position
into a major advantage.

An insider's look at

AVIDYNE CORP.
S T O R Y

" WHEN YOU'RE ONLY
NO. 2, YOU TRY HARDER.

OR ELSE. "

Tagline for the famous ad campaign
for Avis car rental in the 1960s.

32

avionics news

*

january

2021

B Y

D A L E

Y

S M I T H

ou don't have to be a student of advertising history to
remember the famous Avis " We're No. 2 " ad campaign
of the early 1960s. If you're too young, the gist of Doyle
Dane Bernbach's masterstroke was to turn No. 1 Hertz's gigantic
market advantage against it.
The campaign's goal was to point out that the other guys -
Avis never called Hertz out in any of the ads - were too big to
care about the needs of the customer. But, as the clear No. 2, Avis
had everything riding on being totally committed to meeting each
customer's needs with the best cars, pricing, and service in the
rental car industry.
To make a long story short, the " We try harder " campaign
was a success of historical proportions. In fact, according to
advertising lore, it shook the overconfident Hertz executives up
so much that insiders projected by 1968 Avis would need a new



Avionics News January 2021

Table of Contents for the Digital Edition of Avionics News January 2021

No label
Avionics News January 2021 - Intro
Avionics News January 2021 - No label
Avionics News January 2021 - Cover2
Avionics News January 2021 - 1
Avionics News January 2021 - 2
Avionics News January 2021 - 3
Avionics News January 2021 - 4
Avionics News January 2021 - 5
Avionics News January 2021 - 6
Avionics News January 2021 - 7
Avionics News January 2021 - 8
Avionics News January 2021 - 9
Avionics News January 2021 - 10
Avionics News January 2021 - 11
Avionics News January 2021 - 12
Avionics News January 2021 - 13
Avionics News January 2021 - 14
Avionics News January 2021 - 15
Avionics News January 2021 - 16
Avionics News January 2021 - 17
Avionics News January 2021 - 18
Avionics News January 2021 - 19
Avionics News January 2021 - 20
Avionics News January 2021 - 21
Avionics News January 2021 - 22
Avionics News January 2021 - 23
Avionics News January 2021 - 24
Avionics News January 2021 - 25
Avionics News January 2021 - 26
Avionics News January 2021 - 27
Avionics News January 2021 - 28
Avionics News January 2021 - 29
Avionics News January 2021 - 30
Avionics News January 2021 - 31
Avionics News January 2021 - 32
Avionics News January 2021 - 33
Avionics News January 2021 - 34
Avionics News January 2021 - 35
Avionics News January 2021 - 36
Avionics News January 2021 - 37
Avionics News January 2021 - 38
Avionics News January 2021 - 39
Avionics News January 2021 - 40
Avionics News January 2021 - 41
Avionics News January 2021 - 42
Avionics News January 2021 - 43
Avionics News January 2021 - 44
Avionics News January 2021 - 45
Avionics News January 2021 - 46
Avionics News January 2021 - 47
Avionics News January 2021 - 48
Avionics News January 2021 - 49
Avionics News January 2021 - 50
Avionics News January 2021 - 51
Avionics News January 2021 - 52
Avionics News January 2021 - 53
Avionics News January 2021 - 54
Avionics News January 2021 - 55
Avionics News January 2021 - 56
Avionics News January 2021 - 57
Avionics News January 2021 - 58
Avionics News January 2021 - 59
Avionics News January 2021 - 60
Avionics News January 2021 - 61
Avionics News January 2021 - 62
Avionics News January 2021 - 63
Avionics News January 2021 - 64
Avionics News January 2021 - Cover3
Avionics News January 2021 - Cover4
http://www.brightcopy.net/allen/avne/58-1
http://www.brightcopy.net/allen/avne/57-12
http://www.brightcopy.net/allen/avne/57-11
http://www.brightcopy.net/allen/avne/57-10
http://www.brightcopy.net/allen/avne/57-9
http://www.brightcopy.net/allen/avne/57-8
http://www.brightcopy.net/allen/avne/57-7
http://www.brightcopy.net/allen/avne/57-6
http://www.brightcopy.net/allen/avne/57-5
http://www.brightcopy.net/allen/avne/57-4
http://www.brightcopy.net/allen/avne/57-3
http://www.brightcopy.net/allen/avne/57-2
http://www.brightcopy.net/allen/avne/57-1
http://www.brightcopy.net/allen/avne/56-12
http://www.brightcopy.net/allen/avne/56-11
http://www.brightcopy.net/allen/avne/56-10
http://www.brightcopy.net/allen/avne/56-9
http://www.brightcopy.net/allen/avne/56-8
http://www.brightcopy.net/allen/avne/56-7
http://www.brightcopy.net/allen/avne/56-6
http://www.brightcopy.net/allen/avne/56-5
http://www.brightcopy.net/allen/avne/56-4
http://www.brightcopy.net/allen/avne/56-3
http://www.brightcopy.net/allen/avne/56-2
http://www.brightcopy.net/allen/avne/56-1
http://www.brightcopy.net/allen/avne/55-12
http://www.brightcopy.net/allen/avne/55-11
http://www.brightcopy.net/allen/avne/55-10
http://www.brightcopy.net/allen/avne/55-9
http://www.brightcopy.net/allen/avne/55-8
http://www.brightcopy.net/allen/avne/55-7
http://www.brightcopy.net/allen/avne/55-6
http://www.brightcopy.net/allen/avne/55-5
http://www.brightcopy.net/allen/avne/55-4
http://www.brightcopy.net/allen/avne/55-3
http://www.brightcopy.net/allen/avne/55-02
http://www.brightcopy.net/allen/avne/55-01
http://www.brightcopy.net/allen/avne/54-12
http://www.brightcopy.net/allen/avne/54-11
http://www.brightcopy.net/allen/avne/54-10
http://www.brightcopy.net/allen/avne/54-9
http://www.brightcopy.net/allen/avne/54-8
http://www.brightcopy.net/allen/avne/54-7
http://www.brightcopy.net/allen/avne/54-6
http://www.brightcopy.net/allen/avne/54-5
http://www.brightcopy.net/allen/avne/54-4
http://www.brightcopy.net/allen/avne/54-3
http://www.brightcopy.net/allen/avne/54-2
http://www.brightcopy.net/allen/avne/54-1
http://www.brightcopy.net/allen/avne/53-12
http://www.brightcopy.net/allen/avne/53-11
http://www.brightcopy.net/allen/avne/53-10
http://www.brightcopy.net/allen/avne/53-9
http://www.brightcopy.net/allen/avne/53-8
http://www.brightcopy.net/allen/avne/53-7
http://www.brightcopy.net/allen/avne/53-6
http://www.brightcopy.net/allen/avne/53-5
http://www.brightcopy.net/allen/avne/53-4
http://www.brightcopy.net/allen/avne/53-3
http://www.brightcopy.net/allen/avne/53-2
http://www.brightcopy.net/allen/avne/53-1
http://www.brightcopy.net/allen/avne/52-12
http://www.brightcopy.net/allen/avne/52-11
http://www.brightcopy.net/allen/avne/52-10
http://www.brightcopy.net/allen/avne/52-9
http://www.brightcopy.net/allen/avne/52-8
https://www.nxtbook.com/allen/avne/52-7
https://www.nxtbook.com/allen/avne/52-6
https://www.nxtbook.com/allen/avne/52-5
https://www.nxtbook.com/allen/avne/52-4
https://www.nxtbook.com/allen/avne/52-3
https://www.nxtbook.com/allen/avne/52-2
https://www.nxtbook.com/allen/avne/52-1
https://www.nxtbook.com/allen/avne/51-12
https://www.nxtbook.com/allen/avne/51-11
https://www.nxtbook.com/allen/avne/51-10
https://www.nxtbook.com/allen/avne/51-9
https://www.nxtbook.com/allen/avne/51-8
https://www.nxtbook.com/allen/avne/51-7
https://www.nxtbook.com/allen/avne/51-6
https://www.nxtbook.com/allen/avne/51-5
https://www.nxtbook.com/allen/avne/51-4
https://www.nxtbook.com/allen/avne/51-3
https://www.nxtbook.com/allen/avne/51-2
https://www.nxtbook.com/allen/avne/51-1
https://www.nxtbook.com/allen/avne/50-12
https://www.nxtbook.com/allen/avne/50-11
https://www.nxtbook.com/allen/avne/50-10
https://www.nxtbook.com/allen/avne/50-9
https://www.nxtbook.com/allen/avne/50-8
https://www.nxtbook.com/allen/avne/50-7
https://www.nxtbook.com/allen/avne/50-6
https://www.nxtbook.com/allen/avne/50-5
https://www.nxtbook.com/allen/avne/50-4
https://www.nxtbook.com/allen/avne/50-3
https://www.nxtbook.com/allen/avne/50-2
https://www.nxtbook.com/allen/avne/50-1
https://www.nxtbook.com/allen/avne/49-12
https://www.nxtbook.com/allen/avne/49-11
https://www.nxtbook.com/allen/avne/49-10
https://www.nxtbook.com/allen/avne/49-9
https://www.nxtbook.com/allen/avne/49-8
https://www.nxtbook.com/allen/avne/49-7
https://www.nxtbook.com/allen/avne/49-6
https://www.nxtbook.com/allen/avne/49-5
https://www.nxtbook.com/allen/avne/49-4
https://www.nxtbook.com/allen/avne/49-3
https://www.nxtbook.com/allen/avne/49-2
https://www.nxtbook.com/allen/avne/49-1
https://www.nxtbook.com/allen/avne/48-12
https://www.nxtbook.com/allen/avne/48-11
https://www.nxtbookmedia.com