The Magazine of IEEE-Eta Kappa Nu July 2017 - 29
SPOTLIGHT
"I didn't let my weight, my size hold me back. I took what
was my perceived scar and turned it into a shining star."
Their employees are more valuable. They are the brand
So yes, put your best foot forward. But if you have
something you perceive to be negative, don't try to
hide it. Make light of it if you have to. Talk about how it
inspires you to work harder, to overcome, to reach your
potential. What's in your heart is much more important.
"You should always give all that you can give to the
Is the Online You On- or Off-Message?
ambassadors.
company you work for," Andrews said. "But you also
need to build your own brand, your own expertise within
that company. Not just the company's expertise."
Andrews also suggests securing your first and last name
as your domain name. This can be difficult for people
Another area that strongly shapes how people perceive
you is your online presence. The stories, photos and text
you post all have a bearing on this.
with common names. Sometimes adding a little wrinkle
Employers today comb the Internet to see what job
seekers post and what others say about them. While
you have to possess the skills they're looking for, who
you are as a person carries more weight. The good or
bad inside of you will eventually come out.
said. "You never know what you're going to do with your
At DeMatha Catholic High School in Hyattsville, Md.,
teachers, coaches and staff are cautioned to make
sure sites they have their name attached to feature
acceptable photos, text and graphics. If not, they are
urged to sanitize them.
forgettable performance on New Year's Eve. She is
"The words we speak and the things we post reveal
what's inside of us," DeMatha President Father James
Day says.
So make sure what you share is appropriate for all age
levels and reflects positively on you. It will help you gain
a job or keep one.
When you do well and people generally have a positive
opinion of you, it also reflects well on your employer.
The products and services companies sell are important.
THE BRIDGE //
Issue 2 2017
like a middle initial or numeral will do the trick.
"If you have not gotten your own name, please do," she
life, and that is part of your brand."
Branding is Dynamic
Mariah Carey might still be paying the price for her
preparing to open up for Lionel Richie on a 35-city
concert tour. Ticket sales are not good.
The good news for Carey and others whose personal
brands have been tarnished is that they can be
repaired.
"Sometimes you have to reinvent your brand if you
make a mistake," Andrews said. Likewise, "if you switch
careers, you might reinvent your brand then. Your
personal brand is not static."
Chris McManes is IEEE-USA's public relations manager. This story
originally appeared on IEEE-USA InSight.
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http://www.brightcopy.net/allen/brid/113-3
http://www.brightcopy.net/allen/brid/113-2
http://www.brightcopy.net/allen/brid/113-1
http://www.brightcopy.net/allen/brid/112-3
http://www.brightcopy.net/allen/brid/112-2
http://www.brightcopy.net/allen/brid/112-1
https://www.nxtbookmedia.com