Doll News Fall 2016 - 132

The Saga of Mary Hoyer's Dolls An interview with Mary Lynne Saunders, Mary Hoyer's Granddaughter By Margie Hottensen and Barbara Mills co-editors of the "Mary Hoyer Moments Newsletter" All photos courtesy of Mary Lynne Saunders W " Mary Lynne Saunders appears in this photograph with her grandmother, Mary Hoyer. This picture of the first Mary Hoyer doll pattern appeared in Juvenile Styles Number 1 in 1936. 132 Fall 2016 hat made my grandmother Mary Hoyer's dolls so special was their uniqueness. They had such beauty in the creative detail. Something rare in those days," says Mary Lynne Saunders over coffee on a gray May Day in Lancaster, Pennsylvania. Saunders, a doll maker in her own right, revived her grandmother's spirit and philosophy 26 years ago when she restarted the Mary Hoyer Doll Company in Lancaster where she lives. Parts of Mary Hoyer's history are well-known to many doll collectors, but in reflecting on that history, Saunders explains how her grandparents' business which started in the late 1930s "constantly reflected what was happening in the country at that time. Before, during, and immediately after World War II, they remained both flexible and experimental in succeeding with the company." In the 1930s Mary Hoyer was designing, knitting patterns for children and sold yarn in her store in Reading, Pennsylvania. In one issue of her booklet of patterns, Juvenile Styles, Mrs. Hoyer hoped to increase sales by borrowing a child's doll from a neighbor and knitting a doll outfit identical to the child's dress. People clamored for the pattern! She realized the doll was a good way to sell the patterns. At that point she and her husband were using different dolls which they had purchased. Mrs. Hoyer did not really like the shape of those dolls' bodies and looked for a doll designer who could create a doll perfect for her designs. They headed to New York City to ask Bernard Lipfert, many years before he became so well known, to design a doll similar in body shape and size to the doll he had designed for Ideal Doll Company. Initially he refused because that Ideal doll had not sold well and he felt it was not right. Still sure in their concept, the Hoyers promptly bought out all 1000 of the Ideal ball-joint dolls. These dolls became the first Mary Hoyer bent arm skater dolls with mohair wigs and sleep eyes, and they quickly sold out. The "Mary Hoyer Doll" was launched. "My grandmother was a wonderful artist and painted all her life," Saunders remembers. "She decided to approach Lipfert again and went back to New York with sketches of what she wanted. He saw the artistic quality of her work and they spent a long afternoon talking about art. Well,

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