Doll News Fall 2016 - 136
The store was located in Reading, Pennsylvania.
The Hoyers had a sense of the style they wanted for
their dolls. After a few trips to Pedi Studio in NY for
photo shoots with children in tow, they decided to use
hometown talent. Photographer Cliff Yike from Reading
photographed for all the publications - from some of
her early pattern books, Juvenile Styles through all her
doll booklets. They became friends and Yike attended
Mrs. Hoyer's 100th birthday celebration. In fact, he
did the photography for Mary Lynne Saunders' early
One Fashion Show event was themed,
"Dollies from out of this World."
photographs. Together with another local business,
Kutztown Publishing, Yike's layout and the publisher's
color separation process for the Magic Wand book won an
award for their printing techniques. Kutztown Publishing
had published Juvenile Styles and other brochures and as
well as The Doll With the Magic Wand. As the doll company
thrived, their local community did too. Mary Hoyer
was one of the first companies to present luncheons and
fashion shows to benefit causes.
The Mary Hoyer Doll store moved
to larger quarters in Reading, first to
North Ninth Street and then to 1008
Penn Street. Always having an eye for
beauty, Mrs. Hoyer had the famous
Axel Interiors, a New York firm, come
and design the interior of the shop in
a magical, modern style.
Mrs. Hoyer's habit was to design
late into the night and, therefore, sleep
later in the morning. Mr. Hoyer would
open the shop in the morning, work
until about 11:30, go home to get his
wife, and return for an afternoon in
the store together. Proper lady that
she was, Mrs. Hoyer had tea between
3 and 4 every afternoon. With that
Famous Axel Interiors, a New York firm,
designed the interior of the store in
Reading, Pennsylvania.
136
Fall 2016
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http://www.brightcopy.net/allen/doln/70-04
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https://www.nxtbook.com/allen/doln/64-4
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https://www.nxtbookmedia.com