Doll News Fall 2016 - 144

This 1915 store front window shows fanciful costumes along with fall holiday decorations. Children in a craft class. The "Round Robin" sales booklet was distributed to the Dennison salesmen. The magazine presented company history, the successes of other salesmen, new products and sales suggestions for the upcoming seasons. crepe. Salesladies taught children and their mothers how to make all of these wonderful things, how to put them together and how to play with the different Dennison Paper Outfits. The Dennison stores and departments dedicated to Dennison products and teaching demonstrations were a big success. Macy's, Selfridge's and many other major department stores around the world had Dennison departments within them where crepe items were displayed and sold. In addition, these stores would send out invitations to their patrons announcing the schedule of crepe demonstrations. Dennison was prolific with the creation of booklets, sales sheets and instruction guides to promote its products. Dennison led the way in craft design and regularly sent new patterns to the stores showing how to make room decorations, party favors, lampshades, parade floats, and costumes. Dennison inundated popular magazines of the day like Pictorial Review, Ladies Home Journal, Harper's Bazaar, and others with sales advertisements. Pattern companies such as McCall's offered crepe paper patterns. For a $1.00 per year consumers could subscribe to quarterly holiday booklets named "Gala," "Boogie" or "Party Books" which were mailed directly to their homes. The costumes could be made for every occasion and their uses seemed endless. Some examples are, The New Years' Costume Ball, A Valentine's Party, St. Patrick's Day Parade, May Day Celebrations, 4th of July, Veterans Day, Halloween, Christmas, play time, or for just about any time of the year and for any festive occasion. Photos and detailed instructions were included and encouraged the adult or child to try their hand at making a colorful and fun costume. Dennison Crepe Paper could be sewn by hand or machine, stretched, crinkled, gathered, twisted, braided, glued, fringed, and ruffled. The colorfast Dennison Crepe was less expensive than fabric, A craft demonstration is in progress with sample costumes and wall decorations. 144 FALL 2016

Table of Contents for the Digital Edition of Doll News Fall 2016

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