Doll News Fall 2016 - 144
This 1915 store
front window
shows fanciful
costumes along
with fall holiday
decorations.
Children in a craft class. The "Round Robin" sales booklet
was distributed to the Dennison salesmen. The magazine
presented company history, the successes of other
salesmen, new products and sales suggestions for the
upcoming seasons.
crepe. Salesladies taught children and their mothers how to
make all of these wonderful things, how to put them together
and how to play with the different Dennison Paper Outfits.
The Dennison stores and departments dedicated to Dennison
products and teaching demonstrations were a big success.
Macy's, Selfridge's and many other major department stores
around the world had Dennison departments within them
where crepe items were displayed and sold. In addition, these
stores would send out invitations to their patrons announcing
the schedule of crepe demonstrations.
Dennison was prolific with the creation of booklets,
sales sheets and instruction guides to promote its products.
Dennison led the way in craft design and regularly sent
new patterns to the stores showing how to make room
decorations, party favors, lampshades, parade floats, and
costumes. Dennison inundated popular magazines of the day
like Pictorial Review, Ladies Home Journal, Harper's Bazaar, and
others with sales advertisements. Pattern companies such as
McCall's offered crepe paper patterns. For a $1.00 per year
consumers could subscribe to quarterly holiday booklets
named "Gala," "Boogie" or "Party Books" which were mailed
directly to their homes.
The costumes could be made for every occasion and their
uses seemed endless. Some examples are, The New Years'
Costume Ball, A Valentine's Party, St. Patrick's Day Parade,
May Day Celebrations, 4th of July, Veterans Day, Halloween,
Christmas, play time, or for just about any time of the year
and for any festive occasion. Photos and detailed instructions
were included and encouraged the adult or child to try their
hand at making a colorful and fun costume. Dennison Crepe
Paper could be sewn by hand or machine, stretched, crinkled,
gathered, twisted, braided, glued, fringed, and ruffled. The
colorfast Dennison Crepe was less expensive than fabric,
A craft demonstration is in progress with
sample costumes and wall decorations.
144
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http://www.brightcopy.net/allen/doln/70-04
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https://www.nxtbookmedia.com