Doll News Summer 2017 - 56

popular and universally appealing that they
had distribution all over the globe even back
then. On June 26, 1930, Paul wrote:
We sat in the very last row and
appeared to be the only ones who
laughed over the film. Either no one
in Germany is yet able to understand
a cartoon film, or life at present is so
sad that no one has the heart to laugh,
or are these films unsuitable for the
majority of the people?

"Mickey" dolls left the factory
with Steiff and Disney
co-branded chest tags.

Steiff made "Mickey
Mouse" dolls like
this one from 1931
through 1936.

56

SUMMER 2017

Nonetheless, he described Mickey
as "...lively, three dimensional,
comical, understanding, funny, droll,
and happy," and insisted that Steiff
obtain permission to manufacture and market
a doll based on his character. Steiff had a
strong history of turning fictional characters
into high quality playthings and collectibles,
having done so successfully since around
1904. One of the earliest, turn of last century
examples of this was Beatrix Potter's Peter
Rabbit. By good fortune, the company that
held the licensing rights to Mickey Mouse
was George Borgfeldt & Company, located
in New York City. Steiff had
been working with Borgfeldt &
Company in the United States
since 1903 - the year that the
company's first fully jointed,
mohair Teddy bears caught the
eye of Borgfeldt's buyer, Hermann
Berg, at the annual Leipzig Spring
Toy Fair in Germany. This pre-existing
relationship paved the way for Steiff to move
forward with their Mickey Mouse plans.
Mickey was truly the mouse that roared
- both in English and in German! By the
end of 1931, 30,000 Steiff "Mickey Mouse"
toys had been made - absolutely validating
Paul's product development and marketing
insights! The 1930s-era Steiff "Mickey
Mouse" items were quite distinctive.
They were primarily made from black
and white velvet and had glued-on eyes
and black string whiskers. Like the real
Mickey, they wore yellow gloves and
velvet pants detailed with white buttons.
Steiff produced his trousers in a variety



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