Doll News Fall 2017 - 140

The Campbell Kids and Other
Early Grace Drayton Dolls
By Ursula Mertz

T

o this day, most people would
recognize a "Campbell Kid,"
either in doll form, as a drawing or
a Campbell soup advertising item.
In 1904, prolific graphic artist, Grace
Drayton, had started enhancing the street
car posters of the Joseph Campbell Company
with her funny looking little kids. Those kids
were an instant success. The sales of Campbell
soups rose, and soon Campbell's street car
posters were seen in most major cities. Grace
Drayton's jolly little children with those
round eyes and chubby little bodies had seen
success before in Mrs. Drayton's children's
books and paper dolls. Soon those little imps
were known as the "Campbell Kids."
All this excitement did not go unnoticed.
The E. I. Horsman Company, manufacturer
of the new "Can't Break 'Em" dolls, had
been successful with a product tie-in before.
In 1909 they had turned a popular little
statue into a doll. That had been "Billiken."
Therefore, when the "Campbell Kid" soup
ads became so popular, Horsman knew
exactly what to do. They applied for an
exclusive license from the Joseph Campbell
Company to produce "Campbell Kid" dolls.
Just like "Billiken" they became an instant
success.
While the Campbell Kids drawings were
created by Grace Drayton, the dolls were
actually designed by Helene Trowbridge who
was responsible for many Horsman dolls
during the 1910 - 1920 period. Their heads
were produced of the new "Can't Break 'Em"
composition. The hands of the large dolls were
made of the same material. Bodies and limbs
Left: 15 inches. Marked: E. I. H © 1910, all
original incl. socks and felt shoes.
Note printed yoke on romper depicting Campbell
Kids and friends.
Right: 10 inches. Marks: None. Sleeve tag: The
Campbell Kid // Trademark L'CD. By E. I. Horsman
& Co. // Gesetzlich geschuetzt // Deutschland
(protected by patent in Germany). All original.

140

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