Doll News Fall 2017 - 99

Toy Shop Window 1890-1920

1860s-1890 Window

Plate glass windows revolutionized store
window marketing during this period. R.H. Macy
of Macy's in New York City was one of the first
department store owners to construct special
holiday presentations. In 1862, he was also the first to feature an in-store Santa
for children to visit.
Several years later, in 1874, he created one of the first major holiday window
displays with a collection of porcelain dolls from around the world and scenes
from Harriet Beecher Stowe's Uncle Tom's Cabin.
Since this era is known as the golden age of toys, "La Belle Époque," this
window display is built around the theme of an elegant opera house that features
gilded wooden stairs, balconies, fringed curtains and fanciful room settings.
Beautiful early French bébés and fashions, German puppen, all-bisque dolls, and
French and Biedermeier toy furniture are set amidst pampered fur animals, silver
tea sets and miniature toys of the era.
On the top shelf is a portrait Jumeau bébé with her original wardrobe that also
includes not only costumes but accessories such as hats, muffs, undergarments,
gloves, and other necessaires.
DOLL NEWS * UFDC.ORG

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http://www.UFDC.ORG

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