Doll News Winter 2018 - 49

A 1929 print advertisement
appeared in "Carsten Esser's
Steiff Catalog, 1920-1929"

A beautiful example of "Teddy Rose"
appeared in a sale catalog for "Christie's," on
October 13, 2010 London, South Kensington.

this point - had run their course and did not match the
aesthetic or culture of "the roaring 1920's." On February
6, 1925, he wrote to his family in Germany, "I am asked
almost daily for new products; and I always have to answer
that we do not really want to develop new products, since we
can hardly cope with the delivery orders we receive for our
old toys. However, the stiff competition here means we must
be on our toes."

"Happy," as he appeared in a special Steiff auction catalog
on July 1, 2017, for "Ladenburger Spielzeugauktion."

Also in 1925, he notes, "...Our teddies, in the
show room here in New York, appear colorless, sober,
and insipid. I feel inclined to decorate all the teddies
we have left with huge, colorful silk ribbons; only
then can we ask a slightly higher price."
The company took Richard's directives
very seriously. In addition to softening up its
standard line "Teddy Bears" though structural
changes - including decreasing the back-hump
size and the arm length - and cosmetic updates,
including not shaving the muzzle - Steiff's
design team also started working on a series of
six entirely new Teddy bear designs.
These novelties, which appeared overall in
the line from 1925 through the early 1940's, are
amongst the most popular and beloved models
for vintage Steiff enthusiasts. For the most part,
these patterns were softer and rounder than the
company's legacy patterns, incorporated longer,
DOLL NEWS * UFDC.ORG

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http://www.UFDC.ORG

Table of Contents for the Digital Edition of Doll News Winter 2018

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http://www.brightcopy.net/allen/doln/69-02
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http://www.brightcopy.net/allen/doln/68-04
http://www.brightcopy.net/allen/doln/68-03
http://www.brightcopy.net/allen/doln/68-02
http://www.brightcopy.net/allen/doln/68-01
http://www.brightcopy.net/allen/doln/67-4
http://www.brightcopy.net/allen/doln/67-3
http://www.brightcopy.net/allen/doln/67-2
http://www.brightcopy.net/allen/doln/67-1
http://www.brightcopy.net/allen/doln/66-4
http://www.brightcopy.net/allen/doln/66-3
http://www.brightcopy.net/allen/doln/66-2
http://www.brightcopy.net/allen/doln/66-1
http://www.brightcopy.net/allen/doln/65-4
http://www.brightcopy.net/allen/doln/65-3
http://www.brightcopy.net/allen/doln/65-2
http://www.brightcopy.net/allen/doln/65-1
http://www.nxtbook.com/allen/doln/64-4
http://www.nxtbook.com/allen/doln/64-3
http://www.nxtbook.com/allen/doln/64-2
http://www.nxtbook.com/allen/doln/64-1
http://www.nxtbook.com/allen/doln/63-4
http://www.nxtbook.com/allen/doln/63-3
http://www.nxtbookMEDIA.com