Doll News Spring 2018 - 92
The Queen of Hallmark:
An Artist's Talent &
Imagination
V
Hallmark introduced Little Women by Vivian Trillow Smith, featuring
the four young actresses. Pictured is Margaret O'Brien's "Beth."
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on January 6, 1905 in Des
Moines, Iowa. In 1924 the
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colorist and won a company contest,
so that when Hallmark opened an
in-house Artist Training department,
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a talent that led to creating a font in
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company library. Four years later she
began to submit original art work.
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artists. According to the October 9,
1948 Christian Science Monitor, the "Queen of Hallmark"
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resignation to Hallmark in 1945, as her family was
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arranged "working from home" for her, which she did
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work, but she rarely did making it hard to identify the
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series of actual paper dolls in the 1950s and, of course,
her 1947 Dolls from the Land of Make Believe and 1948
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proud of this project. In a letter to Mr. Hall in 1948 she
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dolls. They were ephemera and the world they
inhabited was full of items whose sole purpose was to
encourage people to purchase Hallmark doll cards for
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This story of each "Little Women" character
is told on the back of the doll card, such as
the example on the left, issued in 1989.
92
SPRING 2018
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