Doll News Spring 2020 - 30

Steiff Schlopsnies Circus program from the Wertheim
Department Store debut. Photo from Jurgen & Marianne Cieslik's
Button in Ear The History of the Teddy Bear and His Friends,
1989. Book from the author's collection.

An advertising postcard for The Circus Sarrasani from 1912.
The back states,"Dresden, The largest and most magnificent
circus building in the world." Photo from Worthpoint.com.

30

SPRING 2020

his hand at sarcastic caricature and produced a
number of marionettes. This work commended
him as a welcome collaborator, and his miniature
reproduction of the famous Sarrasani Circus fully
justified the confidence reposed in him. This circus,
with more than a score of performers, including
artistes, mountebanks, clowns, and trained animals
of all kinds, even pigs and geese, is certainly an
ideal nursery toy, though naturally only within the
reach of the well-to-do."
Although the Schwarz Brothers of Toy
Bazaar and later F.A.O. Schwarz and G.A.O.
Schwarz had been carrying Steiff products
across the East Coast as early as 1906, it is
very possible that such elite recognition
was instrumental in helping Steiff grow and
solidify its doll and toy business across North
America overall.
Given his eye-catching appearance,
Green - and a number of his Sarrasani
Circus colleagues - became fixtures in Steiff's
marketing program almost immediately upon
their introduction. Green frequently appeared
in print advertising for the Schlopsnies circus.
It is interesting to note that he was usually
represented in multiples when featured in
circus-specific images. Green also was spotted
in other advertisements for the general Steiff
doll and product line.
Green and many of the dolls associated
with the Sarrasani Circus had their final
curtain call by 1920. Steiff
management and Albert
Schlopsnies were not on
the best of terms at that
point, and the company was
reconfiguring its post-World
War I doll manufacturing and
production strategies. Soldiers
and uniformed characters, so
popular in the early 1900's
through the 19-teens, had lost
their appeal. To replace this lost
business, the company began
actively looking for ways to
replace its felt, center seamed
doll heads with seam-free
alternatives, as well as growing
their licensed character, novelty, and dressed
animal doll lines.


http://Worthpoint.com

Doll News Spring 2020

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http://www.brightcopy.net/allen/doln/70-01
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https://www.nxtbook.com/allen/doln/64-4
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https://www.nxtbookmedia.com