Doll News Spring 2020 - 34

HARD-TO-FIND

Madame Alexander Dolls
Part 2

M

by Jane Foster

adame Alexander not only produced
numerous dolls, but also offered collectors
a variety of dolls. The Alexander Doll
Company was the manufacturer of fashion dolls
and baby dolls. There were ballerinas, historical,
biblical, personality and celebrity dolls plus dolls
from the classics and literature, and international
dolls. She produced many dolls that represented
nursery rhyme characters. Several of her dolls
were outfitted as lovely brides, grooms, and
beautiful bridesmaids. A sampling of her dolls
could be considered play dolls. One outstanding
aspect about the dolls was their clothes. Madame
was a fashion designer and received several
accolades for the costuming of her dolls. In 1951,
1952, and 1953 she won the Fashion Academy
Gold Medals. Due to the attention to detail and
stylishness of her dolls' clothing they were mostly
considered as collector dolls- mothers would
buy them for their little girls and often the dolls
would not be played with but placed on a shelf to
be admired.
In 1955 a mother doll with her little one was
made as a department store exclusive for Lane
Bryant. This Alexander set was named "Mommie
and Me." The "Mommie" doll was made of hard
plastic and had the Margaret-face. Her taffeta dress
was in the 1950s style; her hat, which was very
attractively trimmed, was unlike any other seen on
Alexander models. It is interesting that her five-

In 1955 this "Mommie and Me" set was made by
Madame Alexander exclusively for the Lane Bryant
department store. From author's collection.

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