Doll News Spring 2020 - 55

Mattel's 2005 Mary Jane Barbie features the
character in a wedding gown based on the one
she wore in 1987, complete with artwork from
the issue on the box's insert and the cover art
reprinted on the back of the box. She uses a
standard Barbie smiling head and comes with a
Spider-Man mask as well as a necklace featuring
a heart with Spider-Man's mask design. The
Mary Jane Barbie is one of the first three Marvel
Comics-themed Barbies, the others being the
assassin Elektra and the Invisible Woman from
the 2005 "Fantastic Four" film, and all were
released in 2005. Mattel produced no other
Marvel-themed Barbies until 2019, releasing
Barbies of the X-Men's Storm, Mystique and
Dark Phoenix as GameStop exclusives. One
possibility for the lack of Marvel Barbies is the
Marvel license was acquired by Mattel's rival
Hasbro in 2006, probably limiting Mattel's access
to the characters or interest in producing them.
Merchandise of non-superhero civilian
comic book characters is often limited by
manufacturers, with Mary Jane being no

exception - she has only received a handful of
dolls and action figures so far, with this being
the only iteration of her wedding dress. Of the
many high-profile marriages in comic books,
the Mary Jane Barbie is the only instance of
merchandise being produced of a bride or
groom, with even married superheroines like
the Invisible Woman, Jean Grey and Storm
not having bridal versions despite having
elaborate wedding dresses in the comics.
Aside from action figures, Mary Jane has
received only one other doll, a 12" version
of Kirsten Dunst as Mary Jane from the 2002
"Spider-Man" film released by Toy Biz.
DOLL NEWS * UFDC.ORG

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Doll News Spring 2020

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