Doll News Summer 2020 - 124

This picture of the doll contenders for "Miss Universe" is from the
book, "Mary Hoyer and Her Dolls." Courtesy of Margie Hottensen.

patterns available in Mary Hoyer's book,
Storybook and Heavenly Doll Costumes,
which was published in 1988. Some of the
costumes in this book were completely
new designs while others were slightly
revised copies of those used in her fashion
shows of the mid 1950's.
Mary Lynne Saunders restarted the
Mary Hoyer Doll Company in 1988;
her first dolls came out in 1989. Mary
Lynne hosted about 30 luncheons with
fashion shows, ranging in size from 250
to 35 guests. At some of her luncheons
and afternoon teas the guests would
receive a specialty doll outfit and at other
luncheons the attendees would be given a
Hoyer doll. Like her grandmother, Mary
Lynne put a lot of effort into these events
and sought to make them interesting to
the participants. Mary Hoyer herself was
still living and even attended one of her
granddaughter's luncheons. At one of the
luncheons there was a re-enactment of
the Fashion Shows that were presented in
the 1950s and dressed dolls were carried
around the room for the attendees to see.
It is interesting to note that Mary Lynne
still has her grandmother's notebook and
all the pattern pieces and she has created
over 350 patterns that are used on the
current Mary Hoyer designs.
Featured in this article is yet another
winner, Margie Hottensen's "Miss Kansas"
who won a ribbon in the UFDC 1989 40th
annual exhibit in St. Louis, Missouri.
References and ResourcesThe author would like to express appreciation to
the following ladies who provided information and
pictures and made this article possible-Mary Lynne
Saunders, Susan Piefer, Margie Hottensen, Joanne
Johnson, Julie Patrie and Patty Brown
"Miss America, Mary Hoyer Style," from newsletter
"Mary Hoyer Moments," Co-editors Margie
Hottensen and Barbara Mills, Fall 2018

"Miss Pluto"
captured first
place in the
"Miss Universe"
competition.
Picture from
Doll Reader
Magazine, August/
September 1986.
124

SUMMER 2020

Mary Hoyer and Her Dolls, by Mary Hoyer, Hobby
House Press Inc., Cumberland, Maryland, 1982
"The Saga of Mary Hoyer's Dolls" by Margie
Hottensen and Barbara Mills, DOLL NEWS, Fall 2016
"The Story of the Mary Hoyer Doll Company" by
Sonja Shapiro, DOLL NEWS, Fall 2004



Doll News Summer 2020

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